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What’s your Logo Design Strategy?

As providers of professional graphic design in Melbourne, we know a thing or two about how to create a logo. A logo can be a fantastic marketing tool for your business, but it does need some thought. We’re not saying you need to come up with an eight-page concept piece, but if your logo is going to be your brand ambassador, it needs to stand the test of time. That means you need to ask and answer a few questions at the outset. (more…)

How to Attract Visitor to a One Page Website

It can be very difficult to get a one page website to rank highly in search engines. Search Engine Optimisation may not be the best way to attract visitors to this type of website. You could try Pay Per Click (PPC) such as Google Adwords, If you have created a very specific message then your PPC campaign should be very much in line with that message. By targeting very specific keywords related to your core message and writing an ad specifically for that message will mean you attract highly targeted visitors. This should give you the best possible response rate. As an added benefit, it will probably be cheaper per click than generic keywords and give you a better Return on Investment (ROI). (more…)

How to Select a Melbourne Web Design Company

Whether you want to enhance your existing website or create a new one from scratch, you should choose a Melbourne web design company that’s professional, experienced, and affordable. Before you begin your search it’s important to understand that web design means so much more than aesthetics; it includes marketing, copywriting, search engine optimisation, programming, as well as tracking. The ideal Melbourne web design company you choose to work with should have a solid understanding of each of these aspects. (more…)

How to Hijack The Hottest News

The Web has become the preferred news platform for many people, especially since the wide adoption of smartphones and tablets. It’s a lot easier to be selective with Web news than with TV or radio news, to choose only the channels that interest you and to block the others, to follow discussions, to decide how and when you can receive them. (more…)

Why Newsletter Subscription Thank You Pages & Emails Are an Untapped Gold Mine

Thanking people for subscribing to your newsletters, whether through a thank you page on your website or a thank you email, is an effective way to strengthen your relationship. It’s also a massive opportunity to subtly market to them your products or services. Here are the two of the biggest benefits thank you pages/emails have to offer. (more…)

The Power of a One Page Website

There are a number of reasons businesses choose to launch a one page website. Often it’s due to budget restraints or it may be a short-term solution while a more in-depth website is being developed. Maybe its to target a small niche and sit separately to your regular, corporate website. Whatever the reason, let’s be perfectly clear… don’t underestimate the potential of a one page website. It may actually prove to be more effective for your business than a fully-fledged, multi-page website. One page that is effectively designed may be all your business needs to generate significantly more leads and sales.

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The Content Driven SEO Strategy

Why focus on content marketing and not some other type of marketing or advertising? Content has always been, is, and will continue to be the number one source of organic traffic. It’s what Web users look for. It’s what search engines love. It’s what stands the test of time and helps you saunter through all those search engine algorithm changes that make your competitors’ SEO ranking plummet. (more…)

The Money Back Guarantee

It takes a lot of courage for a business to offer a money back guarantee to its customers. Returns are bad enough, but refunds are something that few business can cope with. Nevertheless, the money back guarantee has become increasingly important in the online environment, and those businesses that offer it have only to gain. (more…)

Simplicity Is the Best Strategy

‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,’ said Antoine de Saint-Exupery, and how right he was! It’s true not only for literature and art, but for marketing as well, which come to think of it, has become an art. (more…)

5 Tips For Making Profitable Case Study Videos

Case study videos can help you turn your business successes into a magnet that draws new customers to you. More powerful than simple testimonials, case study videos highlight the value of your products and services, and show prospective customers how you can solve their problems. Here are some tips for making profitable case study videos that will make a lasting impression on your customers. (more…)

How Do You Engage Your Target Market Online?

Simple Answer: Blog. Details Answer: It takes more than good writing or graphics to engage a target market. An article or blog post that’s excellently written yet lacks a compelling message or call to action will fail to have an impact on your audience. Some will read it, some may comment on it, some will share it, but your conversion rates and sales probably won’t increase as a result. Here’s how to fix that. (more…)

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