The Psychology of Graphic Design

The design of any marketing material, from websites to print and other media, aims to elicit a specific reaction or action from the audience. While there is no instant formula for success when it comes to graphic design, understanding the behavioural science or psychology behind design can help you use it more effectively to convey your particular message. (more…)

Easy ways to Create Blog Content that builds Brand Values

In a previous post, we talked about the importance of setting up a business blog in value-adding your marketing efforts, and building your brand. Now you might be thinking – that’s all well and good, but how on earth am I going to find something to write about on a regular basis? The good news is that you don’t have to. It’s perfectly OK to tell people about interesting things that you’ve seen written up elsewhere. Be courteous about attribution, and soon you’ll start to become known as a good place to go for information and updates. (more…)

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