Starting out as an entrepreneur can be daunting, especially if it’s your first venture. Even successful entrepreneurs have their fears whenever they start a new business. The difference with Entrepreneurs and everyone else is their fear doesn’t stop them – or you – from thinking big and taking action.
Why Think Big?
If you set your goal to serve only a small group of people, you’ll probably never have serious opportunities to grow and develop. Growth and development is what makes the difference between regular small business owners and successful entrepreneurs. Try from the start to set a bigger vision for your business and the size it will be.
Test your products and services with a small group of people, but aim for greatness. Your ambitions should be reflected in your web design, in your audacious marketing campaigns,
Small business owners in Melbourne who need to have a website developed may find a viable solution in single page website design. One page websites can provide business owners with an option for showcasing their work and providing their contact details, without having to go to the trouble of building more complex (and possibly more costly) websites. They also provide users with a website that is easy to use, navigate and respond to. (more…)
Since the first business website saw the light of day, design has been an important part of online success. When working on web design your web developers need to understand the importance of not only graphic design but:
How your visitors read online content
How your visitors interact with your website
How search engines will view your website
How to get your visitors to respond to your call to action
The Creative and Content Balancing Act
While graphics are an important element in any profit pulling website development they can hinder the website performance if they are not done well. It’s important that the graphic designer chosen for web development understands how to make the website attractive to both search engines and humans who will view it. Some web developers are great on the graphic design, others are great on coding
So you have launching a business, got your logo designed, business card printed and website launched. Your brand is ready to rock... so what next? It's time to focus on the most valuable aspect of your brand - Trust!
Trust in Your Brand
Once you have launched a new business your focus should be to generate more trust in the brand/customer relationship. Most businesses devote a lot of time to building a brand and gaining new customers. Many businesses neglect the task of building on the exisiting relationships. You should do everything you can to understand your customer and make the brand relationship as secure as possible.
Just like any relationship, there will be testing times along the journey. A good brand makes deposits into the consumer’s emotional bank account knowing withdrawals might be needed during testing
Creativity is not just an art but a science. Some of us work in a more scientific and methodical way than artistic. When it comes to marketing, graphic design and web design it really is a science and an art.
As a business owner, you might be wondering whether you should outsource your graphic design needs or try and do it yourself. If you’ve had a little experience in design, or even if you haven’t, with all the tools that are around these days you might be thinking it is easy enough to do your logo and website design tasks yourself.
All businesses should have a professionally designed website that is easy to use, well-structured and presents their brand in the best possible light. Generally, most entrepreneurial business owners want a website that provides compelling content and builds rapport with your business and trust with your brand. More that all of this, the purpose for every entrepreneur's website is to generate profit either by selling products or services or by creating leads. (more…)
In some of our previous posts we have talked about the importance of developing a brand, even for a very small business. A part of brand development is the creation and design of the brand’s logo. (more…)
In recent years blogging has become increasingly popular, especially for organisations that use it to connect with their customers and subtly market their products or services to them. Creating a blog, linking it to your business website, and updating it from time to time is no longer enough. Not if you want to generate lots of traffic through your blog.
Melbourne is the kind of city that you can live in all your life, and still not get to explore all of. Not only is it a great place to live and work, it has to be the cultural hub of Australia – especially good for the creative types among us who are looking for a little inspiration. (more…)
Over the years Omnific Design has worked with Geelong company, Bianco Consulting to produce print based marketing material and websites for their clients. Here's one of the websites designed and developed by Omnific Design as a 'back office' for Bianco Consulting.
We are bombarded every day with advertising words that are designed to grab our attention. Naturally, we find that some campaigns work better than others, either because of the way they are written, or because of our needs and desires at the time we read them. (more…)
Choosing a name for your brand is certainly one of the most important business decisions you will ever make, which is why you really should take your time with it. Once you’ve chosen a name, show it to others to learn what they make of it. Don’t rush to launch it without getting feedback from others.
When you hear the word ‘guerrilla’ it probably conjures up a pretty radical image in your mind – which is hardly surprising since it is often used in relation to freedom fighting, or political resistance. In the business context, however, guerrilla marketing refers to using radical, out-of-the-box, and original ideas to convey the message you want. (more…)
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