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Websites that Build Brands and Generate Profit

All businesses should have a professionally designed website that is easy to use, well-structured and presents their brand in the best possible light. Generally, most entrepreneurial business owners want a website that provides compelling content and builds rapport with your business and  trust with your brand. More that all of this, the purpose for every entrepreneur's website is to generate profit either by selling products or services or by creating leads. (more…)

Is Guerrilla Marketing Right For Your Melbourne Business?

When you hear the word ‘guerrilla’ it probably conjures up a pretty radical image in your mind – which is hardly surprising since it is often used in relation to freedom fighting, or political resistance. In the business context, however, guerrilla marketing refers to using radical, out-of-the-box, and original ideas to convey the message you want. (more…)

Direct Mail That Drives Customers Online

Direct mail still works, although it’s much more likely to direct recipients online these days, rather than to a bricks-and-mortar store, or the phone. US firm ExactTarget found that even young people, whom they had expected to show no interest in direct mail, admitted to having bought something after receiving direct mail about it. There are some other interesting findings about direct mail too. (more…)

Why You Need a Melbourne Graphic Designer for Your Website

Have you ever visited a website, only to go elsewhere because you found it unappealing and awkward to use? It may have been simply because the site was poorly designed – which is where hiring a firm that specialises in professional graphic design in Melbourne can make all the difference when it comes to web design and development for your business. (more…)

What does a Graphic Designer Really Do?

It’s not uncommon for clients to arrive in our web design office in Williamstown with an unspoken assumption that all we do is make things look good. That’s certainly part of our mission, but did you know that a graphic designer is likely to have studied communication, sociology and the work of Socrates, as well as being skilled in the use of software-based design packages? Thought not. (more…)

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