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The Defining Features of a Brand

As a business owner, it’s important to create and develop a unique brand for your business. Your brand helps to define your business and give it a voice, provides a focal point, and helps to keep things running in the direction you want to go. It also helps to develop the ‘personality’ of the business – the characteristics that make your business distinctive. (more…)

Personal Sales vs. Direct Marketing – Which Suits Your Brand Personality?

When you’re wondering where to spend your marketing budget it can be helpful to clarify the plus and minus points of personal sales, and direct marketing. You may end up using a mix of both, but the question is, where does the balance of greatest benefit lie for your particular business? Here’s our list of personal versus direct marketing pros and cons to help you decide. (more…)

Making Your Internet Promotion Strategies Work for You

There’s a lot of discussion these days about the importance of developing a good content marketing strategy, and creating top-quality content for SEO purposes and to give your audience a great experience with your business. You probably also hear a lot about how important it is to inject regular, fresh, relevant content into your site as part of your strategy. (more…)

The Psychology of Graphic Design

The design of any marketing material, from websites to print and other media, aims to elicit a specific reaction or action from the audience. While there is no instant formula for success when it comes to graphic design, understanding the behavioural science or psychology behind design can help you use it more effectively to convey your particular message. (more…)

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