A website is more than just an advertisement that displays what your business sells, and where it is located. A quality website is a powerful interactive marketing tool that spurs users on to take action, and generates sales for your business. Investing in your website is an essential part of your overall business success. (more…)
To under-promise and over-deliver is a cliché that remains true when it comes to building a brand. It’s about perceived value; when you go above and beyond the minimum service level your brand is the winner. It isn’t always evident to customers they have received additional value, so make sure you discretely bring attention to any additional value you have provided.
If you own or run a Melbourne bricks and mortar store it’s likely you go to a lot of effort to make your shopfront look as attractive as possible. After all, window-dressing is important, and you want people to be drawn inside, to browse around, and to buy. (more…)
In this era of reliance on web search to find goods and services, it’s pretty much expected that every business should have a website. This applies to small or even micro-businesses as much as any large corporation. (more…)
I recently read this blog post and it got me thinking about customer-centric companies and website design.
Becoming a customer-centric business is the only way to succeed online in a competitive marketplace. Always consider the benefits of your product or service, not just the features. Perhaps your market is interested in statistics and interesting facts. Maybe they engage best with interesting stories or testimonials. Whatever you do, your customers must be the priority in your website. It's about them, not you.
Ask Better Questions
When planning to get your website designed there are some simple questions you should ask yourself if you want to maximise the return on investment. Answering these questions will provide the information you need to create an effective website strategy. You will avoid wasting time and money trying to communicate to everybody.
If you had an office that you neglected to take care of, before long it would be in need of repairs, and a clean up. If left long enough, it would probably end up with broken windows and covered in graffiti! It certainly wouldn’t be an inviting and appealing place for clients and customers to visit. It’s really not that much different for a website. Building a website and then failing to maintain it is likely to end up losing you business. (more…)
I recently bumped into this blog post which got me thinking about thought leadership and how it can rapidly grow your database.
Become the thought leader in your industry, a valuable resource for your prospects. People are social beings and like to buy from people they know, like and trust. They also will buy when they are ready to buy, not when a salesman is ready to sell. For this reason, building a database for ongoing communication and relationship building can be the best way to grow your business. It keeps you in front of your prospects, building the relationship until they are ready to buy.
Even if you are approaching someone who has bought from you in the past and you have a great relationship, they may not be ready to buy from you
Great graphic design is about communicating a message using visual tools. It should never be an afterthought or ‘add-on’ to make your material look pretty. It needs to serve a serious business-minded marketing function, giving your business a professional image, and making use of visual tools to draw attention and persuade people to respond. (more…)
Starting out as an entrepreneur can be daunting, especially if it’s your first venture. Even successful entrepreneurs have their fears whenever they start a new business. The difference with Entrepreneurs and everyone else is their fear doesn’t stop them – or you – from thinking big and taking action.
Why Think Big?
If you set your goal to serve only a small group of people, you’ll probably never have serious opportunities to grow and develop. Growth and development is what makes the difference between regular small business owners and successful entrepreneurs. Try from the start to set a bigger vision for your business and the size it will be.
Test your products and services with a small group of people, but aim for greatness. Your ambitions should be reflected in your web design, in your audacious marketing campaigns,
Small business owners in Melbourne who need to have a website developed may find a viable solution in single page website design. One page websites can provide business owners with an option for showcasing their work and providing their contact details, without having to go to the trouble of building more complex (and possibly more costly) websites. They also provide users with a website that is easy to use, navigate and respond to. (more…)
Since the first business website saw the light of day, design has been an important part of online success. When working on web design your web developers need to understand the importance of not only graphic design but:
How your visitors read online content
How your visitors interact with your website
How search engines will view your website
How to get your visitors to respond to your call to action
The Creative and Content Balancing Act
While graphics are an important element in any profit pulling website development they can hinder the website performance if they are not done well. It’s important that the graphic designer chosen for web development understands how to make the website attractive to both search engines and humans who will view it. Some web developers are great on the graphic design, others are great on coding
So you have launching a business, got your logo designed, business card printed and website launched. Your brand is ready to rock... so what next? It's time to focus on the most valuable aspect of your brand - Trust!
Trust in Your Brand
Once you have launched a new business your focus should be to generate more trust in the brand/customer relationship. Most businesses devote a lot of time to building a brand and gaining new customers. Many businesses neglect the task of building on the exisiting relationships. You should do everything you can to understand your customer and make the brand relationship as secure as possible.
Just like any relationship, there will be testing times along the journey. A good brand makes deposits into the consumer’s emotional bank account knowing withdrawals might be needed during testing
Creativity is not just an art but a science. Some of us work in a more scientific and methodical way than artistic. When it comes to marketing, graphic design and web design it really is a science and an art.
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