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Is Guerrilla Marketing Right For Your Melbourne Business?

When you hear the word ‘guerrilla’ it probably conjures up a pretty radical image in your mind – which is hardly surprising since it is often used in relation to freedom fighting, or political resistance. In the business context, however, guerrilla marketing refers to using radical, out-of-the-box, and original ideas to convey the message you want. (more…)

Direct Mail That Drives Customers Online

Direct mail still works, although it’s much more likely to direct recipients online these days, rather than to a bricks-and-mortar store, or the phone. US firm ExactTarget found that even young people, whom they had expected to show no interest in direct mail, admitted to having bought something after receiving direct mail about it. There are some other interesting findings about direct mail too. (more…)

Why You Need a Melbourne Graphic Designer for Your Website

Have you ever visited a website, only to go elsewhere because you found it unappealing and awkward to use? It may have been simply because the site was poorly designed – which is where hiring a firm that specialises in professional graphic design in Melbourne can make all the difference when it comes to web design and development for your business. (more…)

What does a Graphic Designer Really Do?

It’s not uncommon for clients to arrive in our web design office in Williamstown with an unspoken assumption that all we do is make things look good. That’s certainly part of our mission, but did you know that a graphic designer is likely to have studied communication, sociology and the work of Socrates, as well as being skilled in the use of software-based design packages? Thought not. (more…)

The Defining Features of a Brand

As a business owner, it’s important to create and develop a unique brand for your business. Your brand helps to define your business and give it a voice, provides a focal point, and helps to keep things running in the direction you want to go. It also helps to develop the ‘personality’ of the business – the characteristics that make your business distinctive. (more…)

Personal Sales vs. Direct Marketing – Which Suits Your Brand Personality?

When you’re wondering where to spend your marketing budget it can be helpful to clarify the plus and minus points of personal sales, and direct marketing. You may end up using a mix of both, but the question is, where does the balance of greatest benefit lie for your particular business? Here’s our list of personal versus direct marketing pros and cons to help you decide. (more…)

Making Your Internet Promotion Strategies Work for You

There’s a lot of discussion these days about the importance of developing a good content marketing strategy, and creating top-quality content for SEO purposes and to give your audience a great experience with your business. You probably also hear a lot about how important it is to inject regular, fresh, relevant content into your site as part of your strategy. (more…)

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