Today, most small businesses disregard entirely old school advertising with signs. ‘What’s the point of them?’ you might wonder. ‘We have the internet now.’ Businesses that do online and offline advertising and marketing have more chances to attract customers than businesses which limit themselves to just the online environment.
If it is to provide a reasonable return on your investment, email marketing needs just as much care as any other marketing activity. The touchstones for successful email marketing include consistency, clarity and professionalism (even if the tone is informal, the presentation should be professional). Here are our tips for better direct marketing emails.
When planning your branding, advertising, and marketing campaigns it’s a good idea to start from the assumption that nobody cares about your business, and that you really have to offer something special to attract attention. Otherwise you run the risk of using strategies will simply bore your customers to tears.
When you understand your brand personality, you can use it to attract new customers and retain existing clients. Understanding your brand personality will enable you to select an appropriate style to reach your target market.
Tradies don’t always take online marketing seriously. They have their network of local customers and they stick to that, only occasionally taking the trouble to advertise their services locally.
Is direct mail old hat? We don’t think so. US market research company ExactTarget reported that 65% of the people it surveyed who had received direct mail had made a purchase, or had subsequently engaged in a different marketing channel related to that business - so direct mail has life in it yet. Nevertheless, direct mail has been around for a while, and it can feel like hard work trying to come up with new ways to use it. Here are three strategies that might help your direct mail campaigns, without breaking the bank.
Generating leads online can be a challenge for many businesses in today’s tough online marketing environment. Businesses that succeed keep on at it and don’t let themselves be discouraged by an initial lack of results.
For some it does, for many it doesn’t. Big brands that already pour large sums into advertising, online and offline, use social media for branding and do it with great success. Of course they also use it to push their products, but they do this subtly, with little or no direct promotion. One of the biggest reasons they use it is for damage control. Hopefully as a small business you don’t have too many spot-fires in social media you need to deal with.
Quite some time ago, Nicole Donegan from Melbourne based marketing, research and planning company, StrategyCo contact Omnific Design to develop their website.
Since the launch of this website, Omnific Design have partnered with StrategyCo as a 'back office' web development team for a number of project. They have also referred many other clients directly to us. There is no better compliment than to receive ongoing referrals.www.strategyco.net
At first glance, stories and businesses don’t seem to have much in common. But if you visit the websites of big companies, you’ll find there an About or History page full of stories. You know, how the big wigs started really small, in a garage or shop or campus room with $50 to their name...
Businesses and the stories they tell
Businesses tell stories in many different ways. Take companies that make video-games for example. Many release videos that show the story of the making of their next product, sometimes beginning with the ideas that started the project, and continuing with the development, and ending with the final stages of the production.
Furniture makers and retailers often tell the story of their most popular products, from their inception to the preset day, showcasing the developments that they had
A landing page that is professionally designed, attractive, looks trustworthy, and is consistent with any other marketing material produced has a better chance of turning more visitors into customers. Here’s nine things to do if you want to make that happen:
For small businesses and individuals, free blogging software like WordPress is excellent because it’s partly optimised for search engines straight out of the box. In other words, nine times out of ten it will be easier to rank well if you use WordPress instead of building your own blog from scratch. Best yet, you can run your entire marketing website through WordPress so you only need to learn one software platform.
“How can I take my brand to the next level online?” was a question I was asked recently. The simple answer: Invest in a new web design that better communicates your intended message to your audience. I am a web designer after all, what else would I suggest . hehehe
The Value of Better Web Design
Investing in better web design costs money. But sticking to an outdated design, or even to one that although modern, isn’t a good fit for your brand could costs even more money. Without a top web design you wont achieve your full potential online.
Better web design increases your traffic, decreases your bounce rate, makes visitors stay longer on your website, and boosts conversion rates. It achieves all this because it improves the way your customers perceive you. And that is essential
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