Easy ways to Create Blog Content that builds Brand Values

In a previous post, we talked about the importance of setting up a business blog in value-adding your marketing efforts, and building your brand. Now you might be thinking – that’s all well and good, but how on earth am I going to find something to write about on a regular basis? The good news is that you don’t have to. It’s perfectly OK to tell people about interesting things that you’ve seen written up elsewhere. Be courteous about attribution, and soon you’ll start to become known as a good place to go for information and updates. (more…)

What’s your Logo Design Strategy?

As providers of professional graphic design in Melbourne, we know a thing or two about how to create a logo. A logo can be a fantastic marketing tool for your business, but it does need some thought. We’re not saying you need to come up with an eight-page concept piece, but if your logo is going to be your brand ambassador, it needs to stand the test of time. That means you need to ask and answer a few questions at the outset. (more…)

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