19 Killer Logo Design Tips

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19 Killer Logo Design Tips

Every great business needs a great logo. Here are some logo design tips that will help you make a logo that will attract attention and pass the test of time.

  1. Hire a professional logo designer. Not a guy who knows Photoshop but a professional logo designer, one who preferably has worked with your type of business or organisation before.
  2. Let the great logos of big brands like Apple, Coca-Cola, or Adidas inspire you.
  3. Don’t imitate. Let other logos inspire you, but make yours unique.
  4. Hand your logo designer a concise summary of your brand that includes a brief description, your mission, and your demographics.
  5. Choose your logo colours wisely: pink and red might be a fancy colour combination, but will it work if you use it for advertising to a middle aged audience? Probably not.
  6. Use clean and legible typography that won’t ever get outdated.
  7. Determine the minimum size at which your logo will be used at to ensure it will be legible.
  8. Get your finished logo files in a variety of formats so you can use it for any purpose in future.
  9. Prefer a minimalist logo.
  10. Show your logo around and request feedback before finalising it.
  11. Create a lock up version of your logo, that is a logo that includes a strapline with text.
  12. Don’t use complicated illustrations or 3D effects.
  13. Be bold. A provocative, cheeky logo can generate a lot of attention.
  14. Ensure your logo is legible in all sizes. Make sure your logo looks great in the header of your website and doesn’t become illegible on the small screen of mobile devices.
  15. During the design process take into account the white-space around your logo.
  16. Choose your colours carefully: green promotes health and wellbeing, red attracts attention, orange is fun and friendly.
  17. Use no more than three colours, and choose them carefully, to reflect your personality.
  18. Make a logo that will withstand the changes and developments in your company. Don’t put your top product in your logo – in 5 years, you might be selling something completely different.
  19. Test the quality of the logo with a black and white version.
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19 Killer Logo Design Tips
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19 Killer Logo Design Tips
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Every great business needs a great logo. Here are some logo design tips that will help you make a logo that will attract attention and pass the test of time.
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