3 Elements Every Personal Trainer Needs Online
There are a lot of ‘window browsers’ online, particularly in the personal training industry. It’s the kind of thing people put off, so you need a way to capture your website leads and get a response.
Opt-in Form
There are a lot of ‘window browsers’ online, particularly in the personal training industry. It’s the kind of thing people put off, so you need a way to capture your website leads and get a response.
Provide a free resource in exchange for your prospects’ name and email address so you can subscribe them to your eNewsletter. Your resource could be an eBook about healthy recipes to support your style of training program or an exercise logbook. It can be anything you think will be valuable to your target market and is related to what you do as a personal trainer.
Your eNewsletter should be informative, useful and interesting for your prospects to read. It should not read like a sales letter. The goal here is for your prospects to know, like and trust you and your brand. Keep the sales messages down to a minimum and when they are ready for personal training, you should be positioned to be the only logical choice.
Testimonials
Featuring testimonials that speak well of your personal training service or about the programs you offer is a great step towards earning the trust of your prospects. Testimonials are often strongest when they are supported with before and after shots particularly if the goal is weight loss. The style of testimonial you use should be determined by the service you provide. Testimonials should highlight the benefits that you provide, so your prospects will relate to them and want the results for themselves. Written testimonials on your website can be quick and easy to collect. However, video or audio testimonials are much stronger. It does not need to be a polished film production. It just needs to communicate authenticity and passion. Why not take a flip camera or audio recording device and ask your clients if they are willing to provide a testimonial?
Call to Action
Just like your business cards, you need to tell your prospects what to do next if you want them to respond. For example, if you want your prospects to schedule a session, be sure to tell them clearly how to make a booking. You can try something like this, “Call 9000 0000 now to schedule your FREE, NO Obligation trial session”. Your call to action will be even stronger if you create some urgency by setting a time limit.
