3 Keys to Printed Newsletters for Personal Trainers
A printed newsletter is a marketing piece all personal trainers should consider. Everything you can do in your follow-up material can be reinforced in a printed newsletter. In fact, a newsletter could be part of your follow-up strategy as could your brochure.
A printed newsletter is a marketing piece all personal trainers should consider. Everything you can do in your follow-up material can be reinforced in a printed newsletter. In fact, a newsletter could be part of your follow-up strategy as could your brochure.
Printed newsletters are excellent tools to update your clients and prospects of new offerings and success stories just as you would in your eNewsletter. The real advantage over eNewsletters is they are more likely to be read and appreciated by the prospect or customer. For this reason, printed newsletters should be sent to clients and past clients alike. This may help turn your clients into raving fans who will refer more clients your way.
Aim to capture their attention, show your professionalism and demonstrate how much you value your clients. The design and content should be eye-catching, following the same principles you did to create your brochure.
Here are the basic tips to create a newsletter that appeals to your target audience as a personal trainer:
Creating a killer headline
As soon as your target market receives your newsletter, you have just a moment to grab their attention and encourage them to read on. The design of your newsletter will go a long way in creating a first impression. However, it’s the headline that will draw them in.
Catching the interest of your target audience is the first step. Then it’s a matter of given them a reason to read every word. It’s your goal to position yourself as the personal training industry expert, so you are the only logical choice for your target market when it comes to selecting a personal trainer.
Easy reading
Make your layout simple and keep your articles brief but informative. The use of sub heading and bullet points can help break up the content, making it easier to read and follow. Written content all set up in paragraphs is not suitable for newsletters. It is not an essay or thesis. Readers usually skim the content and could potentially miss the most important points you are trying to make if the layout is just one big chunk of text. Stimulate their interest via the subheadings and bullet points and they may choose to read further, even if they don’t, at least they get the basics of what you are communicating and have some connection with your brand.
Promotions and your call to action
In every marketing piece, the call to action is the single element that should never be forgotten. With newsletters, it is a little different. Although your purpose for the newsletter is marketing, if it reads like a brochure, your readers will see no value in it. They do not want to be ‘sold to’ in a Newsletter.
Balance the information with some subtle promotions. Competitions and free giveaways work really well in newsletters because readers see and recognise the value. Imagine giving away a prize for the best ‘story’ submitted by a customer who has lost weight as a result of training. Not only will you generate lots of compelling content, it will serve as fantastic research to show you what your clients believe is important. Always look to add value in your newsletter. Keep in mind that your target market is flooded with information these days, so find a way to position your business as something unique.
