Melbourne Designer Shares 4 Secrets to Logo Design
If you operate a Melbourne based business and have ever wondered what exactly makes a logo effective, now you can finally discover the secret to effective logo design.
Logos communicate complex concepts and ideas through simplified images and typefaces that distinctively and effectively express a desired message. Logo design is one of the most complicated aspects of graphic design for this very reason. I’m sure you’ve noticed that some logos are unbelievably clever and effective while other logos fail to communicate the company’s message, usually due to poor graphic design. When the success of your business is at stake, you want the best possible Melbourne design studio handling your logo design.
Logo Design Secret #1 – Create Personality
The first secret of effective logo design is to understand that a logo is more than just a clever picture and an eye-catching font. When you design a logo for a business, essentially you’re shaping the brand personality. In a marketplace packed with competitors selling a similar product or service, the only way to stand out from the crowd is with strong branding and a distinctive image. Think about companies you know with iconic brands; what makes their logo remarkable?
Logo Design Secret #2 – Brand Loyalty
The second secret of effective logo design is to understand the true purpose of a logo. Many people assume that a logo should be part of a company’s advertising, designed to inspire sales. This misses the point of what a logo should do entirely. The purpose of a logo is to identify a company or brand. Therefore, an effective logo should be instantly recognizable and inspire customer loyalty. An effective logo should also make customers want to trust your company. An effective logo is designed for maximum utility.
Logo Design Secret #3 – Usability
The third secret to effective logo design is that a logo must be able to be printed at any size and, as a general rule, be successful without color. Great logos convey the intended message in any medium.
Perhaps the most overlooked aspect of logo design and the hardest part of creating a trusted logo is the actual process and the relationship between the customer and the graphic designers. This is the reason you shouldn’t just call the first Melbourne design studio you discover. Do your research and find a reputable graphic designer that specializes in logo design. Ask questions to make sure you are comfortable working with that particular studio to design your logo. Do they subcontract your project or are they a one-stop-shop graphic design service? Will you have to hunt down the designer to find out what’s going on or kept up-to-date at every stage of the creative design process?
Logo Design Secret #4 – Use Professionals
The fourth secret is picking the right designer. Selecting a professional that understands your goals will ensure that you will have a great logo that you can be proud of. (Hint: Pick us, Pick us!!! We are in Melbourne)
