5 Tips For Making Profitable Case Study Videos

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5 Tips For Making Profitable Case Study Videos

Case study videos can help you turn your business successes into a magnet that draws new customers to you. More powerful than simple testimonials, case study videos highlight the value of your products and services, and show prospective customers how you can solve their problems. Here are some tips for making profitable case study videos that will make a lasting impression on your customers.

  • Tell the whole story, from beginning to end, mentioning the challenges you’ve faced and how you’ve overcome them. People like stories, and they also like transparency. When you tell the whole story it will be easier for potential customers to get to know the case study customer better and imagine themselves in his or her shoes. Keeping in touch with the case study customer after the project is complete and posting updates about him or her is a good idea.
  • Keep your case study videos short. The world is moving fast in 2014, and online users have short attention spans and little time to spare. Speed up or cut away the boring parts and focus on what matters most, that is the problem of the customer and how you solved it.
  • Choose the right customers to feature in your case study videos. Your ideal customers should easily relate to the customers featured in your case studies. This will increase the impact of your case studies.
  • Use info-graphics or other visual elements. Embed into your videos visual overviews that showcase the valuable facts, and make potential customers aware of the advantages they have if they choose to work with you. Always include real numbers, and be specific. Back your claims with proof.
  • Test out different case study video formats until you find the right one for you. For example, you can interview customers, or have the project manager narrate the story of the project from start to finish. Another popular option is to create a ‘voiceless’ video in which the facts are featured as visual elements. Depending on your type of business, one format might have a bigger impact than the others.
  • Case study videos can help you turn vacillating prospects into loyal customers. Invest your time and money in them, and you won’t regret it.
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5 Tips For Making Profitable Case Study Videos
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5 Tips For Making Profitable Case Study Videos
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More powerful than simple testimonials, case study videos highlight the value of your products and services, and how you can solve your clients problems.
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