7 Marketing Concepts That Changed the World
Marketing has certainly come a long way in the last few years. And that’s largely due to the following seven concepts that changed the marketing world.
Inbound Marketing
Consists of attracting potential customers with top content and excellent customer service, instead of bombarding them with promotional messages. A subtle way of bringing you new customers, inbound marketing works with all consumers, even those who usually ignore commercials and direct email marketing. Best yet, it’s cheaper than outbound marketing.
Informational Social Influence
If others are doing something, and you trust them, you will likely conform to their actions. Includes social advertising, testimonials, case studies and reviews.
Blogging
Helps you to establish yourself as a thought leader in your niche and builds trust, increases traffic and leads, and boosts search engine ranking. The wide adoption of blogging has changed the way online marketing is done. Every top marketer uses blogging as one of their main marketing tools.
Social Media
Enables a two-way conversation between your business and customers. It’s becoming more and more difficult to persuade customers to buy products and services. They are so used to commercials, advertising and marketing that they have learnt to ignore them, and respond less frequently to their call to action. Social media, on the other hand, convinces, rather than persuades, by establishing trust between businesses and consumers.
Viral
Means marketing that fans, followers, or customers carry out for you by word of mouth. The share on social media or via email buttons on your blog posts helps your content go viral. But for those buttons to be pressed, you need top content and a large community.
Web 2.0
A platform defined by interactivity such as blogging and social media that focuses not only on the distribution and consumption of information, but on the participation of users. Marketers can build websites that allow the community to enhance them with their own contributions, and thus add value to your business.
Gamification
It’s the adoption of game design elements to marketing in order to increase user engagement. It consists of awarding badges and giving incentives to users to keep them returning to your site. Gamification is based on the concept that people are happier when they earn something rather than when they are given it.
