Are you on top of the latest search trends?
We don’t really ‘search’ these days do we? We ‘Google’. The business name of the world’s premier search engine has turned into a verb, and how’s that for brand personality and recognition?
The advent of smart phones and tablet devices has had a huge impact on search trends. Consumers these days are far more likely to be Googling for products or services on their Android phone or iPad, rather than on their computer. If your business is not keeping up with the latest advances in technology, you could be missing out on customers.
How user-friendly is your website?
It’s the new reality that your business website goals and objectives will be much harder to achieve if your website isn’t optimised for easy searching on a whole range of devices. A website that has been designed to be easily navigated on a computer screen is not going to appeal to someone searching on the much smaller screen of a phone or tablet.
According to a survey by the US companies iAcquire and SurveyMonkey, 40% of people using mobile search will move on to the next search result if the one they are looking at isn’t mobile friendly. On a more positive note, however, the survey shows that 70% of successful mobile searches can lead to action on websites within one hour. That’s a stat businesses shouldn’t ignore!
Website development in Williamstown
So, if your business website isn’t optimised for mobile, it’s probably time to give some thought to some further website development. We’re based in Williamstown, and offer website development and website design services. Mobile devices are not going away, and the technology is only going to become more and more advanced over time.
