Could a One Page Website Suit Your Business?
Small business owners in Melbourne who need to have a website developed may find a viable solution in single page website design. One page websites can provide business owners with an option for showcasing their work and providing their contact details, without having to go to the trouble of building more complex (and possibly more costly) websites. They also provide users with a website that is easy to use, navigate and respond to.
In this post we will take a look at some of the features of one page websites to help you decide if it might be suitable for your business.
Advantages of one page websites
One page websites are easier to navigate. We’ve probably all had the experience of going from one link to another and another on a website, only to find ourselves losing track of it all, or even forgetting what we were looking for in the first place. At other times, we might have forgotten where we previously found information we wanted and need to search to find it again. With a single page website everything is right there on one screen – with some scrolling down of course – so there is no need to go hunting to find what you need to know.
Scrolling down pages rather than moving from one page to another can also save load time and prevent the interruption that occurs from clicking elsewhere, and it may help users to stay focused on where they are at. Once upon a time scrolling down a screen was not the ‘norm’, this has changed with the increased use of mobile devices. This means scrolling is used increasingly by internet users and it has become second nature.
Considerations for one page sites
- Search engine ranking – according to this short video by Google, one page websites should work fine for ranking on Google. Of course this is as long as they are well designed.
- Good design – the design of your website is vital for it to be able to rank well. Your page will need to be divided up into sections, using design rather than splitting content across pages. This means you could use anchor links to take users to the relevant spot on the page if its long. You should also use H1 and H2 tags where appropriate. Forgive the technical jargon, at Omnific Design, we can manage this all for you.
- Relevance – these days SEO experts recommend adding fresh content to your website on a regular basis to keep it relevant. With a one page website, you don’t really have the capacity to do this. You could potentially setup a separate blog to serve this purpose instead of trying to do it within the same website.
A one page site may suit your business or at least be an effective starting point. After all you can always add more pages and content as your business grows and develops. Speak to us at Omnific Design in Williamstown if you want to know more about website design.
