Strategic Website Consultation
We believe the planning phase is the foundation for any website development project. The level of this service is, to the best of our knowledge unique in our industry. That’s why we highly recommend this consultation prior to commencing your website development. This process is designed to identify the goals and objectives of your website and reveal opportunities you may never have considered otherwise. This service is valuable to any business, even if you choose not to go ahead with Omnific Design for the Website Development. Of course we hope you continue with us.
The will explore your goals and objectives, recommended solutions, customised branding and marketing strategies, competitor analysis, future potential opportunities and a site plan. In order to do this we will examine your whole business from a branding and marketing perspective. This will enable you to create a strong foundation and strategy for your website. Along with examining your website needs closely we will also look at your:
- Brand and business vision
- Mission statement and purpose
- Point of difference
- Target market
- Customers buying reasons
- Current customer base
- Ideal customers
- Competition
- Other existing and planned marketing strategies
- Sales funnel
- Marketing messages
- Testing, measuring and tweaking strategies
- Which products or services are most profitable in marketing
- Past website experience
- Existing promotional and marketing resources
- Lead generation and conversion strategies
- Relationship marketing strategies
- Purpose of the website
- Call to action
- Visual style to represent your branding
- Current branding and marketing strengths and weaknesses
- Strategic thinking to maximise your budget
- Most urgent priorities
