Achieving Website Goals and Objectives
Your website is a vital tool when it comes to marketing your business. So how can you make sure your website is helping to drive your business forward? Here are some tips.
Gut is good, but….
Pay attention to your instincts and experience by all means, but use analytics to ensure your intuition isn’t leading you astray. Analytics data can show you which pages on your site are working well, and which pages aren’t working hard for you, and may need refining.
Quality content, reviewed and updated regularly
While it’s still important to use search engine optimisation techniques on your website, the days of keyword stuffing and spammy links are over, in favour of high quality content that adds value for your customers.
Make sure your content is concise (no waffling!), and is interesting and useful to your target audience. If you value-add with blog articles, add new posts regularly. If your services change, or your business is growing and appealing to a wider market, update your core content to reflect the change.
Create a brand personality
It’s important that your content is relevant to your customers. Monitor what your customers comment on, what questions they ask about your products and services, and what they are interested in. Make sure your content addresses these needs and interests. Consistent and compelling content means people will increasingly turn to you as an expert resource, will be more likely to share your content with their friends, and will start to feel confident in ‘liking’ and recommending you on social media – which can translate into your business standing out from the competition.
