When it Comes to Marketing, Great Life Coaches Never Stop Learning
As a life coach, the process of learning should never end. Just because you are working as a life coach, this doesn’t mean you are equipped for every challenge in life. The more experience you have, the more awareness, presence, intuition, compassion and capabilities you get. To streamline this process, learn from the gifts and talents of others who specialise in the areas you would like to grow in. Good coaches have coaches themselves. Often, they have a few to work with them in specific areas.
What areas do you need to grow in, to market yourself more successfully?
Who do you know who may be able to help you in these areas?
Who else could help bring fresh insight into your life coaching business?
You should aim to get fresh insight and experience that you can share with your clients. Continue learning and working towards becoming a master in these two important areas:
- The science and art of life coaching.
- Business and marketing your life coaching business.
Which of these two areas do you need to prioritise right now? Why?
How will you go about achieving this?
While learning to master these areas, you will see many more areas you personally could learn more about. You will discover how much more there is still to learn. If you will steadily work towards advancing yourself, you will be on the right path to achieve rapid growth and success as a life coach.
There are a number of things you could do to improve your life coaching skills. This will mostly depend on your personal strengths, weaknesses and the niche you are working with. Common pathways for learning are programs from coaching schools, home study courses, seminars, books, mentors and other coaches.
When it comes to mastering the business and marketing side of your life coaching practice, there is a great deal that you can do to streamline and enhance this process. There are many good marketing books, audiobooks, ebooks and courses. It is good to have an understanding of what needs to be done in your business and the direction you should take. This doesn’t mean you should do it all yourself. Outsource to the gift and talents of others who can do it quicker, better and cheaper than you can. Don’t forget to take into consideration the value of your time. What kind of resources are you using now to build up your business and marketing knowledge?
What other resources could you look into for future use?
What should you outsource to improve your marketing efforts?
Never, ever stop learning. The most important thing you can do for your clients is to keep on growing personally so you can continually provide more value to them. This will involve you reflecting on how you are growing personally and looking for new ways to improve yourself.
