How to Find Good Print Based Graphic Designers
When searching for a new graphic design firm to work on print based material it can be a difficult process. Graphic Designer who have a web design background may not be familiar with all the common requirements printers have for design files. Professional printing isn’t like an office printer where you just hit print and its done. A professional print job may require crop marks, bleed, overprint, trapping, colour separations and a range of other technical requirements a print based graphic designer should understand. In terms of design style and flair, their work should speak for itself but when it comes to technical requirements, that’s another issue. Good print based graphic designers pride themselves on not only creating engaging and memorable designs for their clients but setting it up in such a way that make the best use of the printing process. The printing industry has come along way in recent times, good graphic designers know how to utilise these new techniques and formats such as variable data and large format printing to produce an effective marketing outcome.
Most graphic design have access to a vast collection of professional photography which also encompasses illustrations but the important thing when it comes to print design is resolution. What looks fine on a PC or an office printer may not be a high enough resolution for professional printing which often picks up much finer detail than most office printers.
Most graphic designers and printers are happy to meet to get a brief or deliver a product, not many like to go a step further and meet with clients when a project is complete to analysis its success. When it comes to good print based graphic design service, your provider should show an interest in the results your material produces.
Digital printing capabilities for short print runs, quick turnaround times, or personalized marketing material make it a fantastic option for marketing. There are also new and exciting possibilities to personalize each marketing piece with variable data. This is often used to personalize a direct marketing piece with a name or other information held within your database. Before you select a graphic designer for your next project, ask if they can manage the entire design and printing process for you ensuring an excellent turnaround time. You should also consider the environmental impact caused by production.
The environmental impact of printing
Print production has come a long way over the year not only in terms of capabilities but also in environmentally friendly practices. You should check to see how your provider aims to reduce paper waste, recycling where possible and reduce chemical and energy consumption. It’s also possible now to print with less water with new cutting edge plate making processes. A good print based graphic design service can handle your project from concept to completion including delivery and provide you information regarding the entire production process and environmental impact.
