How to Select a Melbourne Web Design Company
Whether you want to enhance your existing website or create a new one from scratch, you should choose a Melbourne web design company that’s professional, experienced, and affordable. Before you begin your search it’s important to understand that web design means so much more than aesthetics; it includes marketing, copywriting, search engine optimisation, programming, as well as tracking. The ideal Melbourne web design company you choose to work with should have a solid understanding of each of these aspects.
Look for a website developer that…
- Designs a visually beautiful site that has an appropriate look and feel for your industry. It’s crucial that your site is not only beautiful, but also suitable for your niche. A futuristic look just doesn’t work for an online antiques shop, no matter how beautiful it is.
- Knows at least the basics about SEO so that they use SEO-friendly coding, site structure, URLs, and pages.
- Understands online marketing enough that they take it into account when designing your homepage, landing pages, about and contact pages, and when they choose the layout of your site and the position of the ads.
- Has good programmers that can build a beautiful, functional, and fast website whose coding can be easily altered later on by another programmer. Chances are your website will need to evolve over time.
- Use Analytics tools to measure keyword performance, traffic, and conversion rates.
On the Web, you’re only as good as your website. Your company might be flawless in its business processes and customer service, but if your site doesn’t reflect that, visitors will leave it and go to the competition instead. For this reason, you must select a Melbourne web design company that is familiar not only with graphic design, but also with advertising, marketing, and branding.
Finally, you also want a company that is pleasant to work with. You know, just a bunch of nice and friendly people who are willing to listen, to adapt, and to help. Someone who replies to your emails and answers your phone calls promptly, who talks politely, and who gets back to you when they promised they would. Not an hour, a day or a week later…
