Online Lead Generation for High End Products and Services
Many businesses find it a lot harder to sell high end products and services online than through brick-and-mortar shops. Usually, the more expensive the product and the service, the longer it will take for the customer to make up his or her mind about it. Expect a lot of vacillation.
Understand Your Customers
If your SEO is good, customers will reach your site after a Google search.
What’s next?
They will gather the info they want about your products and services. And then, if they like what they are seeing, they will NOT PRESS BUY. If you are selling some low-cost item they would have proceeded to checkout.
But since you’re selling expensive stuff – expensive watches, or maybe purfume, or perhaps luxury wedding services – they will do a few more Google searches and see what alternatives they have, and then if they really liked your website they might switch back to it or bookmark it.
Then they will close their laptop and move onto something else. They might think about the potential purchase an hour, a day, a week, a month later, who knows…
Now, what can you do to make sure they will return to your site and make that purchase?
The Crucial Reminder
Try Google Remarketing. When you have someone visit your website there PC is recorded and your ads will appear to them all over the place through the Google Network. They will be constantly reminder of your offer for as long as you want to keep remarketing to them.
You can also try adding an opt-in form on your website so you can continue to market to that person through email.
Focus on Your Local Market
Direct your marketing and advertising efforts to local customers. When it comes to high end products and services, customers tend to prefer local providers. There is a sense of security when dealing with someone local. They like the idea of being able to jump in the car and visit you if they need to.
If your business is based in Melbourne, it makes sense to focus on customers from Melbourne, even if you’re mainly an online business. But if you’re selling low-cost items, it doesn’t matter where your customer come from. They will probably shop around online briefly before making a quick purchase online.
Finally, you also want to make sure that your web design and content is top notch. It must be not only comprehensive, but also informative. If it answers all your customers’ questions it will increase their chances of making the purchase.
