Start an Online Marketing Strategy
In this new online marketing world, businesses sometimes worry about being left behind, and then they try to do everything at once. That’s generally not the best idea – quality before quantity is likely to be much more successful when it comes to online marketing. Make a start with the key foundations, and you can build on them as you go along.
Plan, plan, plan
Digital marketing is far more than just having a website. On the other hand there is no point in spending money on marketing if there’s nothing for people to see or buy when they enter your website. Do you have website goals and objectives? If not, it’s a good idea to think about what your site needs to achieve, and draft some.
You have a website, what’s next?
Typically, businesses develop a blog as their first step into online marketing. A business blog relates to your industry or profession (of course) and it scores for you by offering potential customers a valuable resource, and possibly a place to go for advice. A plumbing business blog might offer ‘tricks of the trade’ to make those small jobs easier, for example.
Socialise
When you’re posting regularly to your blog, it’s time to raise your social media profile. Open up a business page on Facebook, join Twitter, or set up a LinkedIn profile and link your blog to it. Don’t try to join every single social network. Find your feet with the core ones before you think about taking it any further.
