Supercharge your Website with Personality
Your website is where you can let your target audience know more about what and who you are a business. You have to take advantage of it so people will know about your brand and identity and you can do this through your some of your web pages.
Below are the two main pages on your website where you can let your target market know you more:
About Us Page
This is where you will tell your potential customers who you are and what your business is all about. Be yourself in this page and consider these elements:
– Name
You would be amazed how many websites do not provide the name of the company or the key people in the business. It is critical that the names are placed conspicuously on your website. Customers want to know who you are and what it is like to work with you.
– Photography
It’s great to have your team members’ names on your website but what really strengthens a personal connection is photography. People will form a lot of opinion about who you are based on what you look like so make sure you use a nice shot.
It is usually best if your photo is a headshot taken while you are dressed in professional clothing. Communicate who you are as a business by the fashion you wear and the style of photography. Also, don’t forget to wear a smile. This is the first step to letting your prospects know they can approach you. You don’t need to look like a celebrity in your photo. Just be yourself. Be real. People want to know who you really are.
– Location
This is another obvious but often overlooked detail that should be included in your website. This information might be missing because small businesses are home-based and want to keep their addresses private. That’s understandable but you still need to make the area you are serving clear to your target market. Make sure you mention the city or area that you serve. People will want to know you are local and easily accessible.
Contact Us Page
This is another page where your name, your photo and location could be used if you prefer. If you can’t place an address, at least place more than one way for your customers and potential clients to contact you. Instead of just placing your business numbers, place a contact form or email address. If you have Twitter and Facebook accounts, you can even include these as well. Google Maps are great here, particularly if your customers need to travel to you.
