Are You Still Unconvinced About Using Social Media to Highlight Your Brand?
Sometimes when we discuss social media strategies with clients, they tell us they aren’t convinced there’s likely to be a real return on their investment of time, if not money. While we don’t advocate spending a great deal of time on social media, judicious use can be very effective, and relatively simple to carry out.
And, there’s no need to take our word for it, we’ve trawled the internet for useful social media stats related to small businesses. Take a look through this list drawn from surveys and research, and you may end up with a more positive view of the powers of social media.
Social Media Usage:
- 75% of small business owners who have gone into social media have focused on company pages on Facebook or LinkedIn – Small Business Success Index™/Network Solutions® and the University of Maryland’s Smith School of Business.
- It’s easier to reach women on social media, and women over 45 are major players on social networks. – ComScore
Social Media Growth:
- Facebook is the top social media site for marketing spend – ComScore
- 61% of small business owners said they use social media to attract new customers – Social Media Today
Social Media Results:
- 90% of consumers respect recommendations from known contacts and 70% trust opinions and reviews posted online – The Neilson Company
Makes you think, doesn’t it!
Using social media doesn’t have to be difficult. Choose to have a presence on the key sites, such as Facebook and Twitter, and updates can be fairly quick to plan and execute. You just need to remember to post regularly, and make it something worthwhile to the customer. Answer their questions, or help them solve an issue they might have. You might be surprised at how social media can help you connect with customers, and promote your brand features and brand values.
