About: Wes Towers

Recent Posts by Wes Towers

Is Growth Hacking Right For Your Melbourne Business?

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Standpoint
When you hear the word ‘hacking’ it probably conjures up a pretty radical image in your mind – which is hardly surprising since it is often used in a negative way. In the business context, however, hacking refers to streamlining your path to success. It's about using radical, out-of-the-box, and original ideas to produce a measurable result. (more…)

Why You Should Focus Your Marketing on Your Tribe

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relationships
Businesses tend to use marketing as a way to generate new business by acquiring new customers yet neglect the customers they have served in the past. Marketing can be an effective tool to reach new customers yet it’s even more powerful when used to develop relationships with existing customers, maximising their loyalty to your business.(more…)

Is SEO Dead?

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physicist
When you are looking to buy something and you are not sure where to go, what do you do? Google it! Being positioned near the top of search results means you are positioned in front of a hungry crowd, ready to buy. That’s the goal for Search Engine Optimisation (SEO) and unfortunately it’s an industry filled with myths and old information.(more…)

Make Your Online Marketing Plan Flexible

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Strategy Development Melbourne
As more and more small business owners are becoming tech-savvy and using the Internet to increase their sales, online marketing is getting more competitive. Many are putting together long term online marketing plans that may be putting their success at risk. The digital landscape is evolving fast. The tools and capabilities of those tools change continually so basing your decisions on a marketing plan written a few years ago is fraught with danger. Yes, we do need plans but we need to remain flexible as small business owners so we can capitalise on new opportunities as they arise. (more…)

Right Brain Marketing

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RankBrain
I had an interesting call from a potential client (or spy) yesterday. They had prepared a number of questions that we ran through on the spot when they called. While they didn't want to say exactly who they were, they told me they were a high-end business coaching company. I was intrigued with the approach and gave them a few minutes of my time. I thought the conversation could help a number of people who sell high-end services so I'll do my best to remember the questions and my answers below.(more…)

The New SEO – Website Eye Candy

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web design Williamstown
One of the most effective ways to increase your traffic and improve your conversion rates is to make your website more attractive. Search engines are getting smarter and smarter. They know if visitors are not spending much time on your website and that plays a part in how well they rank you in the search results. Your website design plays a huge part in attracting or repelling visitors so that's why it's now something you need to consider from an SEO standpoint.(more…)

The Science Behind Website Design

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Strategy Development Melbourne

Analytical Thinking + Artistic Interpretation = True Creativity

Good website design is not just about the visual look and feel. It's about the complete website experience. It involves creative expression but also an understanding of how people interact with websites. Good website designers help clients communicate their message in a clear and meaningful way. The graphics used can also communicate on a subconscious and conscious level. All this can help engage your target market.(more…)

Food and Website Design

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brand vision
As humans, we are attracted to food. It's how we are designed. We seek out pleasure and survival - food can meet both these needs. Including images of food in your website is a subtle way to attract attention. As a marketing tool, images of food can be used effectively in order to grab attention, even if your product or service doesn’t have much to do with food at all.(more…)

Did Blogging Kill the PR Star?

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article marketing
I don’t want to play the semantics game however there are many ways people define public relations or PR. My definition of public relations is a strategic effort to influence public perception. If you define PR this way then no, PR is not dead. If you think of old school PR agencies where people try to get noticed by the big media outlets then yes, the PR star is dead.(more…)

Costly Options

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money trap australia
A common misconception is: the more options you provide your prospects, the more likely you will make a sale. This thinking comes from the belief that if people are offered choices they are more equipped to make a better decision. The exact opposite proves to be true, more often than not.(more…)

How to Create Your Ultimate Website Strategy

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australian leads
In this article, we will show you step by step how to develop your own online strategy. The first thing you need for your online strategy is of course your own website. Many business owners set out with not much idea of where they are headed with their online strategy. As a result they look for guidance from a web developer or designer who can then easily guide them into whatever they specialise in. However, the solution these developers suggest may not be the best fit for your goals and objectives. It’s important to do the ground work first, so you know what you are looking for and can then seek guidance on how to make it happen most efficiently.(more…)
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