About: Wes Towers

Recent Posts by Wes Towers

True Creativity – It May Not Be What You Think!

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web design Williamstown
What do you think of when you hear the word, creativity? Do you think art, music, style or aesthetics? While these are all important elements of creativity it is not a complete picture of what it means to be creative. Wikipedia tell us "Creativity is a phenomenon whereby something new and valuable is created" As business owners we all need to be creative thinkers. We need to provide value to our clients and customers. We need to create new methods for attracting more leads and sales to our businesses. We need to move beyond the aesthetics when we consider creativity. It's about how we do business, what methods, systems and ideas we can introduce in a creative way to produce a better outcome.Let's get our creative thinking caps on and ask ourselves these two

Start an Online Marketing Strategy

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RankBrain
In this new online marketing world, businesses sometimes worry about being left behind, and then they try to do everything at once. That’s generally not the best idea - quality before quantity is likely to be much more successful when it comes to online marketing. Make a start with the key foundations, and you can build on them as you go along.(more…)

The Most Important Marketing Question Ever

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profit growth
Marketing tips and tricks abound on the internet. We could talk to you about logo design strategy and website goals and objectives and the value of using persuasive colours in your marketing, all of which are valuable tools for getting the most out of your promotional activities. However, when clients come to talk to us about website design at our Williamstown office, or any of our other services, we don’t focus on telling them how wonderful we are (although we hope they’ll notice!) we ask the single most important question…(more…)

How to Commercialise Your Blog?

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Business Growth
I’ll probably get a lot of hate mail as a result of what I’m about to say. Blogging can be a powerful profit generation tool. When you have a large blog following and attract a lot of traffic from search engines why not cash in on it. Just be careful if you plan to take your blog and commercialise it. You need to get the balance right. Beware, you will lose a few readers in the process. If your content is high quality and you have built strong connections with your readers, you can introduce lead generation strategies with minimal damage. These are the three options I would suggest considering.(more…)

Market Research for Entrepreneurs

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online branding
Large corporations are able to allocate huge amounts of money for market research. They understanding the importance of understanding your target market in order to successfully communicate with prospects and customers. For most small businesses, this level of research would send them broke before they even get started. This is not to say the same principles can’t be achieved in a smaller scale.(more…)

The Customer-Centric Website

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business deals
I recently read this blog post and it got me thinking about customer-centric companies and website design.Becoming a customer-centric business is the only way to succeed online in a competitive marketplace. Always consider the benefits of your product or service, not just the features. Perhaps your market is interested in statistics and interesting facts. Maybe they engage best with interesting stories or testimonials. Whatever you do, your customers must be the priority in your website. It's about them, not you.

Ask Better Questions

When planning to get your website designed there are some simple questions you should ask yourself if you want to maximise the return on investment. Answering these questions will provide the information you need to create an effective website strategy. You will avoid wasting time and money trying to communicate to everybody. These
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