About: Wes Towers

Recent Posts by Wes Towers

Is Your Website Looking a Little Dated?

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blogging australia
If you had an office that you neglected to take care of, before long it would be in need of repairs, and a clean up. If left long enough, it would probably end up with broken windows and covered in graffiti! It certainly wouldn’t be an inviting and appealing place for clients and customers to visit. It’s really not that much different for a website. Building a website and then failing to maintain it is likely to end up losing you business. (more…)

Become the Thought Leader and Supercharge Your Database

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teamwork
I recently bumped into this blog post which got me thinking about thought leadership and how it can rapidly grow your database.Become the thought leader in your industry, a valuable resource for your prospects. People are social beings and like to buy from people they know, like and trust. They also will buy when they are ready to buy, not when a salesman is ready to sell. For this reason, building a database for ongoing communication and relationship building can be the best way to grow your business. It keeps you in front of your prospects, building the relationship until they are ready to buy.Even if you are approaching someone who has bought from you in the past and you have a great relationship, they may not be ready to buy

Do You Need Print Design for Your Melbourne Business?

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print design melbourne
Great graphic design is about communicating a message using visual tools. It should never be an afterthought or ‘add-on’ to make your material look pretty. It needs to serve a serious business-minded marketing function, giving your business a professional image, and making use of visual tools to draw attention and persuade people to respond. (more…)

Think Big! The Secret to Entrepreneurial Success

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creative graphic designers
Starting out as an entrepreneur can be daunting, especially if it’s your first venture. Even successful entrepreneurs have their fears whenever they start a new business. The difference with Entrepreneurs and everyone else is their fear doesn’t stop them – or you – from thinking big and taking action.

Why Think Big?

If you set your goal to serve only a small group of people, you’ll probably never have serious opportunities to grow and develop. Growth and development is what makes the difference between regular small business owners and successful entrepreneurs. Try from the start to set a bigger vision for your business and the size it will be.Test your products and services with a small group of people, but aim for greatness. Your ambitions should be reflected in your web design, in your audacious

Could a One Page Website Suit Your Business?

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one page website australia
Small business owners in Melbourne who need to have a website developed may find a viable solution in single page website design. One page websites can provide business owners with an option for showcasing their work and providing their contact details, without having to go to the trouble of building more complex (and possibly more costly) websites. They also provide users with a website that is easy to use, navigate and respond to. (more…)

Stop Dreaming and Start Growing Online

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business growth
Since the first business website saw the light of day, design has been an important part of online success. When working on web design your web developers need to understand the importance of not only graphic design but:
  • How your visitors read online content
  • How your visitors interact with your website
  • How search engines will view your website
  • How to get your visitors to respond to your call to action

The Creative and Content Balancing Act

While graphics are an important element in any profit pulling website development they can hinder the website performance if they are not done well. It’s important that the graphic designer chosen for web development understands how to make the website attractive to both search engines and humans who will view it. Some web developers are great on the graphic design, others

Websites that Build Brands and Generate Profit

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web design Williamstown
All businesses should have a professionally designed website that is easy to use, well-structured and presents their brand in the best possible light. Generally, most entrepreneurial business owners want a website that provides compelling content and builds rapport with your business and  trust with your brand. More that all of this, the purpose for every entrepreneur's website is to generate profit either by selling products or services or by creating leads. (more…)

Direct Mail That Drives Customers Online

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Website Traffic
Direct mail still works, although it’s much more likely to direct recipients online these days, rather than to a bricks-and-mortar store, or the phone. US firm ExactTarget found that even young people, whom they had expected to show no interest in direct mail, admitted to having bought something after receiving direct mail about it. There are some other interesting findings about direct mail too.(more…)

Why You Need a Melbourne Graphic Designer for Your Website

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graphic designer
Have you ever visited a website, only to go elsewhere because you found it unappealing and awkward to use? It may have been simply because the site was poorly designed – which is where hiring a firm that specialises in professional graphic design in Melbourne can make all the difference when it comes to web design and development for your business. (more…)
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