About: Wes Towers

Recent Posts by Wes Towers

5 Tips For Making Profitable Case Study Videos

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video
Case study videos can help you turn your business successes into a magnet that draws new customers to you. More powerful than simple testimonials, case study videos highlight the value of your products and services, and show prospective customers how you can solve their problems. Here are some tips for making profitable case study videos that will make a lasting impression on your customers.(more…)

How Do You Engage Your Target Market Online?

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growth australia
Simple Answer: Blog.Details Answer: It takes more than good writing or graphics to engage a target market. An article or blog post that’s excellently written yet lacks a compelling message or call to action will fail to have an impact on your audience. Some will read it, some may comment on it, some will share it, but your conversion rates and sales probably won’t increase as a result. Here’s how to fix that.(more…)

How B2Bs Can Get More from Their Marketing Database

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designer selection
You’re a marketer and you’ve just written a stack of great promotional leaflets. You give them to the postman and he distributes them. Most of them are never read because they are sent to vacant addresses or to people who are no longer interested in what you have to offer. Of the thousands sent out, maybe you get a couple of tyre kickers and that’s it. How can you make sure that won’t happen again?(more…)

Better Direct Marketing Emails

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growth australia
If it is to provide a reasonable return on your investment, email marketing needs just as much care as any other marketing activity. The touchstones for successful email marketing include consistency, clarity and professionalism (even if the tone is informal, the presentation should be professional). Here are our tips for better direct marketing emails.(more…)

Unconventional Thinking for Improved Direct Mail Results

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content marketing
Is direct mail old hat? We don’t think so. US market research company ExactTarget reported that 65% of the people it surveyed who had received direct mail had made a purchase, or had subsequently engaged in a different marketing channel related to that business - so direct mail has life in it yet. Nevertheless, direct mail has been around for a while, and it can feel like hard work trying to come up with new ways to use it. Here are three strategies that might help your direct mail campaigns, without breaking the bank.(more…)

Does Social Media Marketing Work?

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For some it does, for many it doesn’t. Big brands that already pour large sums into advertising, online and offline, use social media for branding and do it with great success. Of course they also use it to push their products, but they do this subtly, with little or no direct promotion. One of the biggest reasons they use it is for damage control. Hopefully as a small business you don’t have too many spot-fires in social media you need to deal with.(more…)

StrategyCo – Successful Website

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StrategyCo Website
Quite some time ago, Nicole Donegan from Melbourne based marketing, research and planning company, StrategyCo contact Omnific Design to develop their website.Since the launch of this website, Omnific Design have partnered with StrategyCo as a 'back office' web development team for a number of project. They have also referred many other clients directly to us. There is no better compliment than to receive ongoing referrals.www.strategyco.net
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