Wes Towers | Omnific Design

Storytelling Sells

Posted on September 25, 2013 by Wes Towers in Content Marketing

At first glance, stories and businesses don’t seem to have much in common. But if you visit the websites of big companies, you’ll find there an About or History page full of stories. You know, how the big wigs started really small, in a garage or shop or campus room with $50 to their name...

Businesses and the stories they tell

Businesses tell stories in many different ways. Take companies that make video-games for example. Many release videos that show the story of the making of their next product, sometimes beginning with the ideas that started the project, and continuing with the development, and ending with the final stages of the production.Furniture makers and retailers often tell the story of their most popular products, from their inception to the preset day, showcasing the developments that they had

Essential SEO for Bloggers

Posted on September 11, 2013 by Wes Towers in Content Marketing

For small businesses and individuals, free blogging software like WordPress is excellent because it’s partly optimised for search engines straight out of the box. In other words, nine times out of ten it will be easier to rank well if you use WordPress instead of building your own blog from scratch. Best yet, you can run your entire marketing website through WordPress so you only need to learn one software platform.(more…)

Taking Your Brand to the Next Level Online

Posted on August 28, 2013 by Wes Towers in Web Design

“How can I take my brand to the next level online?” was a question I was asked recently. The simple answer: Invest in a new web design that better communicates your intended message to your audience. I am a web designer after all, what else would I suggest . hehehe (more…)

Webpage Call to Action Design Tips

Posted on August 21, 2013 by Wes Towers in Marketing Melbourne

Good call to action page design increases conversions and sign-ups considerably, which is why you really need to take the time to optimise your landing pages and even your general business website. Here are some tips that will help you do this, quickly and effectively.(more…)

Why Lean Startups Are the Best Marketers

Posted on August 14, 2013 by Wes Towers in Entrepreneurs & Startups

Lean Startups use a methodology that aims to help businesses develop and release products more quickly and without excessive costs. It’s a methodology that can also be applied when marketing any business no matter how old or large. If maximising your marketing effectiveness and minimising expense is important to you, then the lean startup methodology is for you.(more…)

Secrets Every Business Owner Can Learn From Internet Marketing

Posted on July 31, 2013 by Wes Towers in Entrepreneurs & Startups

Do you think that every online marketer who does well is promoting great products or services? Not at all. Shrewd online marketers exploit customer’s fears and hopes to deliver to them products that are sometimes average at best. Haven’t you seen those magical weight loss cures? Or secret skin care treatments that the celebrities reportedly use? As absurd as all these products might seem, they do sell, often by the cartload. Blame it on the internet marketers. We don't condone ripping off your customers like some may however there is a lot we can learn about there marketing strategies.(more…)

How to Grow Your Email Marketing List

Posted on July 24, 2013 by Wes Towers in Newsletter Design

The most effective way to grow your email marketing list is to constantly provide your readers with useful content, via your website and your newsletter. Do that and email subscribers, as well as followers and customers, will be drawn to you like a magnet.(more…)

How to Select Stock Images for Your Website

Posted on July 17, 2013 by Wes Towers in Web Design

The web is saturated with free and commercial stock image providers that can supply images for your website’s marketing, advertising, or branding needs. Popular free sites include www.sxc.hu, www.flickr.com, www.stockfresh.com, and www.dreamstime.com. Top commercial stock image sites are www.istockphoto.com, www.crestock.com, and www.dreamstime.com. As you can see, some sites feature both free and paid image licenses.

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Image Search Engine Optimisation

Posted on July 10, 2013 by Wes Towers in Anti-Mainstream SEO

Optimising images for search engines is not something that all webmasters do. The common practise is just to add the image to the content without any regard to its title, size, or tags. Convenient as that may be, it’s not recommended. As any SEO-conscious online marketing or advertising expert will tell you, images can generate a lot of traffic. In this tutorial you’ll learn how you can optimise your images in three simple steps.(more…)

Moonee Valley Animal Hospital – Website Success Story

Posted on July 03, 2013 by Wes Towers in Web Design

Danny Leddin and Michael Villani from Moonee Valley Animal Hospital approached Omnific Design to design and develop a marketing based website where they could manage there own content and blog.(more…)

Why Social Media Marketing Isn’t All It’s Cracked Up to Be

Posted on June 26, 2013 by Wes Towers in Content Marketing

Is social media really free, as it’s always advertised to be? Twitter, Facebook, Google+, Pinterest and YouTube all enable business to set up profiles and pages and connect with their customers without paying anything for it. The big question is, if social media is free to use, is it really a free marketing strategy?(more…)

LASA – Another Happy Client

Posted on June 19, 2013 by Wes Towers in Graphic Design Melbourne

We are always happy to get feedback from our clients. Here's the unedited version of what just hit my inbox.Company: Leading Age Services Australia - VictoriaName: Lucy Hooper(more…)

Beyond Brochure Style Websites

Posted on June 12, 2013 by Wes Towers in Web Design

Most business websites fall into two categories: brochure-style and dynamic websites. As the name implies, a brochure-style website is usually based on some printed material. Even when it is not, it tends to look like one of those little booklets that companies sometimes leave in the mail or hand over with each opportunity to prospective customers for marketing or advertising purposes.(more…)

Are You Still Unconvinced About Using Social Media to Highlight Your Brand?

Posted on June 05, 2013 by Wes Towers in Content Marketing

Sometimes when we discuss social media strategies with clients, they tell us they aren’t convinced there’s likely to be a real return on their investment of time, if not money. While we don’t advocate spending a great deal of time on social media, judicious use can be very effective, and relatively simple to carry out.(more…)

DANGER: Major Google Game-Changer!

Posted on May 23, 2013 by Wes Towers in Anti-Mainstream SEO

Well that’s if you have been playing games with search engines (which we don’t).If you are involved in ‘black hat’ SEO (Search Engine Optimisation) STOP NOW and read this article so you can minimise the damage done. Google has created a new version of Penguin and it’s putting a lot of shifty SEO companies and webmasters into a mad panic. The last Penguin update back in April, changed search results significantly for a lot of website.(more…)

About: Wes Towers

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