To whom do you market? 'The customer', you answer. But who is this 'customer'? A faceless purchaser you work so hard to please? How much do you really know about them? Is 'they’re always right' your mantra?(more…)
About: Wes Towers
Recent Posts by Wes Towers
Why Use a Professional Graphic Designer to Manage Your Printing
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Graphic Design Melbourne
The printed industry has changed rapidly over recent years. Good quality printers now have cutting-edge production technology at their disposal that when used well, ensure you receive the highest quality finished product. Built-in temperature controls, thermal laser technology and computer-integrated capabilities are just a few of the many features that enable modern day printers to reproduce images of high quality to meet your printing and finishing expectations. Professional printing is nothing like running a small office printer where you simply hit print and the job comes out the other end. There are many aspects to consider when having a project printed professionally. Not all printers were created equal, you will still find printers operating in the same way they did 20 years ago, with poor quality systems and processes that would make you tear your
Our Clients: Attitudes, Values and Beliefs
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Marketing Melbourne
Over the years we have found our clients share these attitudes and values.We believe this is what it takes to have an entrepreneurial mindset.
Omnific Design – Graphic and Web Design for Entrepreneurs
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Entrepreneurs & Startups
Omnific Design is not for everyone.
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Graphic Design – Melbourne Design Studio
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Graphic Design Melbourne
Are you looking for a Melbourne design studio with creative, reliable and on time service? Why not choose a one-stop-shop graphic design service that provides quality web and print design solutions that get results?(more…)
Logo Strategy – How to Choose Your Logo Colours
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Graphic Design Melbourne
Answer 1: They are my favourite colours
While your brand represents you as a business, this doesn’t mean your prospects are attracted to the same colours you are.(more…)
How to Identify Your Brand Personality
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Branding & Logo Design
Brand personality refers to a set of human-like attributes associated with a particular business. To identify your brand personality, answer this question:
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Branding for Entrepreneurs Workshop
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Branding & Logo Design
We believe the planning and brainstorming phase is the foundation
for any strategic branding. This small group workshop is to the best of our
knowledge, unique in our industry. We highly recommend this process
prior to commencing any new branding related project. This workshop is designed to identify the goals and objectives of your business and reveal opportunities you may never have considered otherwise. This service is valuable to any entrepreneurial business, even if you choose not to go ahead with Omnific Design for any other service. Of course we hope you continue with us.We will explore your goals and objectives, answer your questions, discuss a variety of branding strategies and recommend solutions we believe to be a good fit for you. We keep numbers very low in these workshops so we can focus on the few business leaders present
Another Raving Fan for Omnific Design – perthdatingservices.com.au
Posted on by Wes Towers
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Web Design
I find nothing quite as rewarding in business as knowing we have made a significant improvement to the companies we serve. Here's another testimonial we just received. Love it!(more…)
Secrets to Corporate Image Marketing
Posted on by Wes Towers
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Marketing Melbourne
Business owners are generally passionate about what they have to offer. The problem is, often consumers are not so passionate. What makes one business succeed above the competition? What will make your product or service sell like hot cakes? Short Answer = Marketing!(more…)
How Much Is Rebranding Worth To You?
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Branding & Logo Design
All successful business owners know that their brand image is everything. Many customers will choose a particular company solely based on a strong brand image and those loyal to the brand will not only keep returning but will also refer their friends and family. Because of the vast earning potential of a strong brand image, many of the world’s largest corporations make heavy investments in their brand identity and corporate image marketing, spending millions to promote or reinvent their image. Is it worth it? A successful rebranding can breathe new life into a company that may be losing some of its market influence by giving it a modern flair and making it easier for customers to feel a connection to the company or its products. But why does it cost so much?
Strategic Website Consultation
Posted on by Wes Towers
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Web Design
We believe the planning phase is the foundation for any website development project. The level of this service is, to the best of our knowledge unique in our industry. That’s why we highly recommend this consultation prior to commencing your website development. This process is designed to identify the goals and objectives of your website and reveal opportunities you may never have considered otherwise. This service is valuable to any business, even if you choose not to go ahead with Omnific Design for the Website Development. Of course we hope you continue with us. (more…)
How To Handle Criticism As A Service Business
In your business, you have undoubtedly dealt with a your fair share of criticism from customers. Sometimes the criticism has merit and is simply the customer’s way of making sure that they get the best possible result from your company. Other times, it seems as if the customer is just complaining for the sake of it and cannot be pleased by any of your efforts. Although it can make you want to scream at times, it is imperative to your business that you learn the most efficient methods for dealing with your clients’ criticism so that both you and they are happy with the end result. Though it may seem impossible at times, it IS possible to deal with your customer’s critical comments if you take a systematic approach.
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The 4 Keys to Avoiding Bad Branding
Posted on by Wes Towers
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Branding & Logo Design
Brands are what people associate with your product or service. They can leave a very permanent impression on your target market, good or bad. A very real and important aspect of any branding strategy is the visual communication.(more…)
Should Your Business Have an Email Newsletter?
Posted on by Wes Towers
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Newsletter Design
One of the most important aspects of customer relationships is keeping in touch. And you have probably heard that you need to build a list to do this.(more…)
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