A bigger business is better than a smaller one right? They will get the work done faster and do a better job since they have more resources than a smaller business. Oh really?(more…)
In Business, Bigger Isn’t Always Better
About: Wes Towers
Recent Posts by Wes Towers
5 Things Entrepreneurs Can Learn from Con-Artists
There are many lessons we can all learn from con-artists, none more than the Entrepreneur. They foresee potential problems and create solutions ahead of time to overcome obstacles. They are resilient and think on their feet when the unexpected occurs. They do not allow themselves to be bogged down by the status-quo and are always looking for the next big idea.(more…)
Do Submissions to Article Directories Still Work?
Once upon a time, in a cyberspace long ago article marketing through directories was an extremely powerful tool to increase search engine traffic. Basically, people were submitting one article to hundreds of article directories with the intention of building a massive number of inbound links to their website. That was before Google included the ‘duplicate content’ rule. Now the question is, are article directories any advantage to search engine optimisation at all?(more…)
The Ultimate Referral Machine – Free Extract
While the Internet and social media has the power to connect you with thousands of people and rekindle old friendships, it can make us lazy when it comes to creating and working on meaningful relationships. In the past, keeping in touch with people meant calling them on the phone, sending a letter or meeting face to face to catch up. It was all about personal connections.(more…)
Joomla v WordPress
I’ve just been asked by Ari Herzog (featured in the previous post ‘Interview with a Cool Blogger’) a little about Joomla. Everyone who has managed their own website has probably heard of a content management system or CMS. One of the most popular is Wordpress and there is also Joomla and Drupal. In this article, I will be comparing about Wordpress and Joomla since I believe they are the best two options.(more…)
4 Personal Obstacles You Must Overcome to Create a Successful Online Business
Every day hundreds of people decide to work from home and make a living online. They wish to set up a website and turn it into an internet venture that continues to grow and thrive. At the same time, off line business owners want to explore and capitalize on online opportunities as they realize that the segment of the market that shops online constantly increases.(more…)
5 Simple Strategies for Online Website Promotion
Do you want to take your business to a new level online? I’ve met with quite a few business owners already this year who share similar goals. They want to learn and implement the best ways to market their businesses online. There are many strategies out there, that many of the people I speak with have tried but had no success usually due to one of the following reasons:(more…)
The 5 Rules of Cost-Efficient Web Design
Are you planning to have your website designed but have a limited budget? Is your old web design not working as an effective marketing tool? Are you launching a new website and want to get the best bang for your buck?(more…)
Is Your Sales Funnel Still Working?
Chances are it probably is not working as well as it did in the past. It is probably requiring an ever increasing amount of time, energy and resources to produce the results it once did for your business. You are not alone! The old sales and marketing model is changing, particularly in recent times where social media has really taken off.(more…)
Branding Colour Strategy Tips
Colour in branding is a complex field with so much information and opinions to consider. Colour trends can change however when you select your colours from a strategic standpoint rather than fashion, you will be setting your brand on a strong foundation.(more…)
The Ultimate Personal Trainers Brochure
Many personal trainers start out with a brochure before they get their website and follow-up strategy in place. I propose you focus on getting your website and follow-up strategy up and running first before you create a brochure. Here are the reasons why:(more…)
Follow-up Marketing for Personal Trainers
In the personal training industry, people are often just not ready to buy. For this reason, you need a marketing strategy to stay in touch with prospects. We have already touched on eNewsletters. They are really the ultimate follow-up strategy, particularly when you have a large list of subscribers. There are other follow up strategies you should consider particularly when you are starting out with very few contacts and can afford to invest more time into attracting new clients.(more…)
Refining Your Marketing Tactics For Your Target Market
Marketing your business hinges on how well you know the target market you are selling your services or products to. The more you understand about your target market the better you will market to them. Your goals should be to connect with a group of individuals who are your ideal customers. If you are unclear who your target market is, define your ideal customer and make people with those characteristics your target market.(more…)
The Top 5 Personal Training Promotional Products
Once you have created your brand vision and your logo design. It’s time to promote it and get your brand in front of your target market as regularly and as cost effectively as you can manage. Uniforms and cars are often the strongest branding opportunities for personal trainers however they can also be supported with other branded promotional items. These items are great to hand out during trade shows and other networking events. You could even pass them out as part of a personal training starter kit for new clients. The more exposure they have with your brand, the more likely they will form a strong connection and relationship with your business. Branded promotional items can help remind your prospects and clients of your business, especially if they are useful items that they would use
How to Create a Personal Training Brand
Having your logo designed is a great way to start your personal training brand however, it is only the tip of the iceberg when it comes to creating a brand.(more…)