About: Wes Towers

Recent Posts by Wes Towers

The Ultimate Life Coach Website Strategy

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RankBrain
We briefly touched on your website in chapter one, now it’s time to further develop this strategy into a working model for your business. All the positioning, branding, elevator speeches and vision statements in the world will not take your life coaching business to its full potential without an effective website. It is the single most effective marketing tool you can have for your life coaching business. These days, most people will ‘Google’ you before they do business with you, so make sure you have a strong online presence. Not only that, if you do it right, you can extend your reach and possibly open up new revenue streams by selling products online. Through the design and content provided on your website, you will begin to build trust among your prospects and reach the masses.

Advertising Words and Graphics That Sell

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Star graphic
Creating a successful advertisement to promote your business requires the combination of effective graphic design and the creation of a strong marketing message. Developing an ad that sells requires the skills of an experienced marketing professional. If you don’t have the budget to hire a marketing consultant, then you need to know some of the tricks which will help you create a successful advertisement for your business. Catapult your business into the marketplace and communicate an effective message to your potential clients.(more…)

Promotional Postcards for Life Coaches

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designer selection
For a life coaching business, promotional postcards are a great way to send out your marketing message at a low cost. Information packs and multiple-page brochures are also good tools to take it to the next level, however we suggest starting with a promotional postcard and working up from there. Often this kind of information is helpful to send to prospects or hand to people in their first life coaching appointment. When you have great marketing ideas for your life coaching business, getting the finishing touches done right is what can make or break your strategy. This is where graphic design comes in. Graphic design is the finishing touch that speaks volumes about the quality and professionalism of your business.(more…)

How to Write the Best Life Coaching Articles

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online domination
People often ask what the right length of content is. The simple answer is as long as it needs to be to get your message across and no longer. If that means writing 200 words, great, but sometimes it may take 600. Never write more than 800 words of copy for one web page though. Articles longer than this are often seen as long-winded and boring. You should split this content into a series of articles.(more…)

Value and Graphic Design

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Strategy Development Melbourne
Most business advisors, coaches, consultants and marketing experts will tell you that to run a successful business you must provide value to your customers. Understanding the perception of value and how that impacts on prospects and customers is as important as the value itself. Prospects and customers may perceive value very differently to you, the business owner.(more…)

Developing a Killer Barbeque and Elevator Pitch

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Social Media Marketing
In a life coach business, you are the business in so many ways. You are the product, so people will want to ‘try before they buy’. They will want to communicate with you to see if you can help them. This applies to every aspect of your business development, including your marketing strategies. One of the most important things you need to arm yourself for is answering the common question, ‘What is it you do?’. Prepare for this and have a good response ready.(more…)

Do You Think Like a Guerrilla or a Baboon?

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RankBrain
If you are running a small ormedium sized business and competing with the big guys you need to be able to market smarter not harder. You need to think like a Guerrilla. If you don't know what I mean you will by the end of this article. Without clever, well designed marketing strategies you will find it hard to beat your competitors on their terms, fighting like a baboon.(more…)

Niche Marketing for Life Coaches

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Website Traffic
Focusing your positioning and branding efforts on a specific group of individuals who have similar needs is known as niche marketing. If you are able to target a profitable niche successfully with your brand and positioning statement, you are set to book yourself solid. Choosing the right niche is the key to profitable life coaching. Choosing the wrong niche could be fatal to your business.(more…)

Life Coach Positioning and Branding

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Melbourne Australia designers
Positioning and branding are among the biggest buzz words in marketing these days. However, there still seems to be a lot of confusion about how to apply them in business. These two keys to your business will establish how viable and prominent you are in the minds of your prospects and what you are known for in the life coaching industry. You must learn how positioning and branding can be used for your business so it will bring in the results you desire.(more…)

How to Design a Corporate Image That Get’s Results

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teamwork
We consumers are fickle. We’re pressed for time, we have a need and we want it met; we care little for the years and heartache you’ve poured into your business venture. We judge a business according to the corporate image it presents. Often if we like the look and feel of it, we buy it. This is why the corporate image developed and conveyed through your marketing is so critical.(more…)

Melbourne Graphic Designer Reviews 12 Paper and Card Stocks

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Omnific Design, as a Melbourne Graphic Design firm have used a variety of paper and card stocks over the years. Some of our most popular are listed and reviewed. Different stocks produce different results. For some paper and card a matt or gloss cellosheen might be a great option for that special finish, for others, a more natural effect may be required. The most important things to consider are your budget, target market and what kind of message you intend on sending with your print job.(more…)

Branding Strategy Ebooks: The Ultimate Branding Strategy

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business deals
Creating a strong brand name is an essential building block in establishing a business. Branding isn’t just a name or a logo. A brand is something that needs to have vision, meaning, personality and purpose. As business people we cannot just launch a brand and expect people will embrace it. Branding is something that should be planned carefully and monitored to get the best results. A brand is something that needs to be built and taken care of. This branding strategy ebook outlines some useful ideas to help you build your own brand vision.(more…)

How to Promote Your Life Coaching Business

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designer selection
There are many, many promotional options you could use to market your life coaching business. Knowing what not to do is just as important as knowing what to do in marketing. What works for one coach may be completely different to the next coach. Be realistic about the media you plan on using to advertise. If you plan on using media other than your website, make sure it’s likely to produce a good return on investment in a timely manner.(more…)

Marketing The Visionary Life Coach

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Strategy Development Melbourne
Individuals who become life coaches usually do so because they love helping people. They love reaching out to people so personal goals can be established and achieved for a better life. The problem is not all life coaches have a business background and are able to build a profitable, sustainable business. They are not able to market themselves successfully. This resource has been developed specifically to address this need.(more…)

White Label Reseller Partners

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Social Media Marketing
Over the years, Omnific Design has worked closely with some of Australia's best marketing consultants, website companies and printers. In that time, we have supported these businesses as a back-office studio, thats why we created the White Label Reseller Partners program. You can act as a middleman or we can deal directly with your customers, it's completely up to you. Not only do we have the capability to design and manage your customers projects, (just like we do our own customers) we can also liase directly with your customers as a representative of your business. You can even set up an email address and print a company business card for us to use in meetings.You can be set up and ready to sell our services in a few hours however, we would prefer to discuss
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