About: Wes Towers

Recent Posts by Wes Towers

Referral Partners Program

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Strategy Development Melbourne
Our Referral Partners program allows you to simply refer clients directly to Omnific Design and earn an ongoing commission. For each referral that converts to a sale, Omnific Design will pay you a commission for the lifetime of that client. If you are in a related business, a consultant or a coach this could be a great money spinner with little work from your end. We handle all the projects and client relationships all you need to do is introduce us with your prospect.

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How to Refine Your Website Goals and Objectives

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Business Growth
Make short and long-term goals for your website and provide this information to your web designer. With this information, they can work towards helping you achieve your goals in the most efficient way. When your web designer understands where things are headed, they will be able to come up with a design and structure that will accommodate your future requirements better. For example, if you plan to add more items to your menu at a later stage, the web designer can keep this in mind and create a menu structure that can be added to.(more…)

Is Your Brand and Logo Strategy Enhancing Your Bottom-line?

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Money
Strong brands are usually profitable businesses. Many people see branding as just a logo. However, there is so much more to branding than this. A brand is the character and attitude of a company. If you were to this of a business as a person, the brand would be the voice, personality and style of that person. Good brands offers a comprehensible promise regarding the products, services and customer experience. A logo is not a brand however it usually is a foundational aspect of any good brand. Your logo design needs to go hand in hand with your overall branding strategy.(more…)

Building Your Brand Personality with Brochures

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Website Success
Brochures are known to be highly effective in promoting products and reinforcing brand personality. When done well, they not only providing pertinent information to your target market they display your personality as a brand. There are a great number of payoffs you should achieve by using this form of printed advertising that you may not have considered. Good brochures will help you build up a unique character for your business that will make your consumers remember you and start to form a relationship with your brand.(more…)

Questions to Ask When Determining Brand Personality

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graphic designer
In the business world where competition is critcal, there are certain questions to ask when determining your brand personality. You need to know who you are as a business or a brand. You need to know what your brand means to people or more specifically, your target market. When it comes to brand personality, you need to establish what you want to be seen as in your niche. For example are you a BMW or a Ford, are you a McDonalds or a high-class restaurant? Do you want your business to be seen as a ‘rock star’ or a ‘dependable friend’? These decisions regarding your brand personality must be considered if you want to take your brand to the next level.(more…)

Persuasive Branding Colour

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melbourne entrepreneur
Although it may be hard for some entrepreneurs to imagine the full impact colour has on consumers, consider how some branding and marketing experts are using colour to influence buyer behavior. For example, green is used to make people relax, red to hurry people up and pink to convey femininity just to name a few. Whether you identify with it in your own life or not, colour can affect your mood and influence your perception. When used in branding, it can truly be an effective tool to help brands stand out as well as linger in the minds of a target market.(more…)

Shopping Centre Advertising Still Delivers the Goods to Teens

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Melbourne Australia designers
For many businesses, advertising is a critical way of getting noticed and generating new revenue streams. With many advertising solutions to choose from, it takes many businesses some time to choose which advertisements offer the best results. When it comes to capturing the lucrative teen market segment, it seems that Shopping Centre advertising is the way to go, according to recent research.(more…)

5 Ways to Avoid Poor Letterhead Design

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seo trap
Too often we see small businesses using poor letterhead design. Often the business owner or an admin staff member is the one who sets up the design. When you think about the impact presenting your business professionally has, you must wonder why people take these risks with letterhead design. You might spend hours and hours perfecting your letters only to have them thrown out by prospects and customers who will not take you seriously. Still, if you are planning to come up with your own letterhead design, here are five ways that will help you avoid the most common mistakes we often see:(more…)

Three Essential Elements You Should Look for in Web Designers

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Star graphic
The process of developing a website design is influenced greatly by three essential elements. You must be aware of these elements if you want to hire a web designer that will create a website which produces great results. More often than not, making your website an effective marketing tool is the primary goal for business websites. In order to do this, your web designer must be able to come up with a good corporate image design to compliment your logo strategy. Your web design should convey your identity as a business and catch the attention of your target market.(more…)

Three Keys to Cinema Advertising

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web design Williamstown
Cinema Advertising is a cost effective way of marketing to a local community since it is not 'broadcast' like television. One of Cinema Advertising's most appealing characteristics is how it holds a captive audience. While the audience may be a small scale it is perfect for local businesses such as restaurants, cafes and entertainment complexes. Imagine a group of people specifically out to have a good time and looking for something to do after the movie. Maybe they are interested in going out for dinner, maybe for a drink, maybe ten pin bowling. Maybe they are on holidays and are looking for a range of things to do.(more…)

Marketing to an Aging Australia

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Social Media Marketing
It is a well know fact that Australia is an aging population. Fortunately, the Australian population has not yet reached the age profiles like Japan or Germany however it does give us some insight into where we are headed as a nation. In twenty years time, a dramatic change is expected; the ratio of elderly to those of working age will double. The changing demographic profile of Australia means the way in which we promote our businesses should change. There is likely to be many changes and opportunities for businesses to adapt to the new emerging markets.(more…)
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