About: Wes Towers

Recent Posts by Wes Towers

Advertising: Words That Sell

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Money
Good advertising communicates your business benefits to customers not necessarily the features. Features are all the bells and whistle your product or service has but the benefits are what it does for the customer. If you can get your prospects to experience the benefits before they even buy the product or service you will increase your sales conversion rate significantly. Once they see themselves benefit, they will make an emotional decision that says 'I must have it'(more…)

How Much Should I Invest in Logo Design?

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Money
Creative logo designs are present everywhere around us and in all corners of life. When you open your morning newspaper, you see logos, when you commute to work you see signs and billboards with logos and when you pick up a book in the evening there are logos again. So do you need a logo? What makes a good logo? How much should you spend on logo design? First lets look at the importance of logo design.(more…)

How to Become a Graphic Designer

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Strategy Development Melbourne
The dream to become a Graphic Designer often starts at a young age for many creative people. There are many attractions to the design industry. Maybe its the creative outlet you have dreamt of, maybe its the technical aspect of working with design software. For me, it is more about getting results for our clients. There are many things that give young people the inspiration to become a graphic designer. I grew up in a culture of art and creativity, my mother is an artist and my uncle is an architect. These two role models are possibly the biggest influences on my becoming a designer and owning my own graphic design business.(more…)

Why Outsource Graphic Design to a Virtual Designer?

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web design Williamstown
Virtual Designers are the perfect solution for a small to medium sized business owner with a limited budget who needs graphic design support on a regular basis. Virtual Designers (similar to Virtual Assistants) work from their own premises, use their own equipment, and provide services to businesses, entrepreneurs, executives, or anyone requiring regular graphic design work.(more…)

Why You Need a Marketing Brochure

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Business Growth
There are many reasons why most businesses today have some form of marketing brochure produced. For many businesses their brochures are an integral part of their business growth. With any marketing initiative, having the right strategy for your material will increase your chances in getting a good result. Using repetition throughout all your marketing material is often the key. Communicating a consistent message on your website, brochures, catalogue, business card and any other communication tool you produce is important however their should be a slightly different angle for each piece depending on its intended purpose.(more…)

How to Target Your Local Community Online

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Website Traffic
In this day and age we often don’t know the person next door but are part of communities of common interest. The World Wide Web drives these communities we see popping up everywhere. So how do we reach our local community online? Many businesses for various reasons are limited to service only a local community, not international or even national customers. Does this mean promoting via the web is futile? Absolutely not, in fact, if you have the right strategy you can use it to your advantage.(more…)

7 Ways to Use Your CRM for Marketing

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Social Media Marketing
CRM's (Customer Relationship Managers) are a hot topic in business today, and the market for "CRM solutions" is rife with confusing jargon and large claims. This article explains what a CRM can do for your marketing, and provides some suggestions on how you should approach structuring your marketing so the CRM is most useful. By implementing a CRM in your business it should become an investment that produces a profit for your business however, making the transition to the new system is often where businesses fall down.(more…)

How Clients can Ensure Graphic Design Project meet Deadlines

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graphic designer
Creative types are notorius for being late and being disorganised. Not meeting deadlines is a common compliant customers have of the graphic design industry. A good graphic design firm will ensure projects are done on-time, every time. They will keep clients up to speed with each step of the process to ensure every step of the process remains on track.(more…)

Graphic Design in Wyndham (Werribee, Hoppers Crossing, Tarneit and Point Cook)

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connections
Omnific Design is proudly run by Wes Towers, a Wyndham resident who established his business working from home. For this reason Omnific Design have many clients in Werribee, Hoppers Crossing, Tarneit, Point Cook and the surrounding areas and are now located just up the road in Williamstown. We are a one-stop-shop and help our clients with all their graphic design, website design, printing and marketing needs.(more…)

Where Should You Invest Your Marketing Dollars?

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alarm

Online or Print Media?

Print based marketing material is a mature industry while new online marketing strategies such as blogs are still in their infancy. For this reason, we cannot be certain what the long-term results of the new media will be. Many are investing countless hours on social media sites and blogs. While in these early stages of online media signs are promising that online media is only going to get bigger and better however, only time will tell the long-term success of these strategies.(more…)

6 Questions to Ask Before Creating an e-Commerce Website

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Website Traffic
What’s not to love about shopping online? The Australian online market has grown significantly in recent years and many consumers now opt to shop from the comfort of home. It’s convenient, it’s 24/7, it gives you access to a vast range of products, and online prices are often cheaper. An Ecommerce-enabled website means business needn’t end when you close your doors at 5pm. Customers can access your services online at any hour of the day, from anywhere in the world.  Your website should be much more than just a brochure, treat it like your best sales person who never sleeps and never asks for a pay rise. Through your website you can engage and educate your customer. Use flash animation and interactive applications to differentiate your website and make it one that customers —

Graphic Design Retainers

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business deals
We are offering businesses an opportunity to get high quality graphic design at a more cost effective, flexible alternative to hiring an in-house designer. This means you don’t pay the hidden costs that you would when hiring an in-house designer. This could save you thousands of dollars in expenses. Not to mention the limited resources and experience an internal designer is likely to provide.These days, keeping your business up-to-date with the latest graphic design and marketing can be a difficult task to manage internally. Outsourcing this service is often the best way to ensure your company gets the best results. Outsourcing can become a complicated process if you have a variety of projects that distract you from your core business responsibilities.Graphic Design Retainers often are the most viable solution for businesses who have ongoing
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