‘What’s in it for me?’ is the common response to any marketing material your audience receives. Nothing seems to get a person’s attention more than having them, or someone similar to them, involved in it.(more…)
Customer Focused Marketing
About: Wes Towers
Recent Posts by Wes Towers
Hot Tips For Choosing A Graphic Designer
As a business owner, it is likely that you are going to need the services of a skilled graphic designer at some point, probably more than once. The final results you receive will depend entirely on the knowledge and skills of the professional you choose for your graphic design needs. How can you find the perfect graphic designer for your company’s needs? Many people find their graphic artist by checking with design companies or freelancers, taking referrals from other companies or business associates, posting free classifieds in online design forums, or through online graphic design contests. All of these are great ways to find leads for hiring a graphic design professional but there are also factors you need to consider when deciding if a graphic designer fits your needs. When making your decision, look at
Search Engine Optimisation and Social Media
Search Engine Optimisation (SEO) and social media can be a confusing topics to address because they mean different things to different people. There are many tips out there to help you get more traffic to your website. Always ask yourself, ‘Is this strategy designed to trick search engines into sending me traffic I probably don’t deserve?’ If it is, stay away from it completely. It is what they call black-hat SEO and can get your website downgraded in the search engines, worst still blacklisted completely where you will be sent no search engine traffic at all.(more…)
The Secret to Cash Cow Email Marketing
Many entrepreneurs use email marketing techniques that prove to be effective only for a short time, after which the conversion rates slump. This happens in fact with quite a lot of ‘recommended’ email marketing strategies on the web. By contrast, the following strategies aim to achieve more consistent, profit generating results, over the long
term.
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Dominate Your Market with Online Branding
Online branding is one of the methods you can capitalise on to differentiate your business from the competitors. A business with a strong brand quickly becomes perceived as a major player in its market.(more…)
Personal Trainers Publications and PR
Writing articles for magazine and newspaper publications can send your brand exposure through the roof. There are many stories of small businesses rapidly growing as a result of one simple article in a major publication.(more…)
How Small Home Businesses Can Stand Out From the Crowd
Standing out from the crowd makes good business sense for any business, particularly if you are a small home business with a limited budget. Your USP is your ‘unique selling proposition’. It’s that particular ‘something’ that makes you stand out from your competitors, and it’s one of your most important marketing tools.(more…)
Why Marketing Campaigns are a lot like Weddings
I was driving to a meeting earlier today to brain-storm a marketing campaign with a customer and got stuck behind a wedding car. ‘Who gets married on a Wednesday? What were they thinking?’ was my immediate response. It actually got me thinking how similar weddings are to marketing campaigns. Might sound a little odd I know, but I did have almost an hour to kill waiting in Melbourne traffic.Let me explain… You'll soon see what I mean... I hope(more…)
Build Your Business
Is your business bordering of the edge of success or the edge of failure? Don’t throw time and money into your business blindly, expecting things to change. Always test and measure your results. Having no strategic plan causes problems in many areas of business. More specifically, in my industry I’ve seen poor or no strategy resulting in ineffective graphic and web design. The information in this ebook may not work exactly the same way in every business and I encourage and challenge you to see for yourself what results it produces in your unique situation.(more…)
Build Your Business – Build your Value
By consistently providing valuable information to your prospects you stay at the front of their mind until they are ready to buy your product or service. This is also true for repeat business. Business people often forget to continue providing value to their customers after the first purchase. By continuing to provide value, you transform customers into loyal advocates of your business who potentially will refer you thousands of dollars worth of business.(more…)
Your Articles Suck because Your Headlines Suck!
Marketers often have processes they follow in writing articles, especially if they are designed to boost website traffic. Most start off by doing some research on keywords. Next they will probably start with the body of the article, trying to include their keywords. Once they are complete, they will probably try to come up with a catchy headline.(more…)
Web Analytics… ARRRHH! Is it just for the Geeks?
If you have ever launched a brand new website I’m sure you have come to realise, without traffic it’s almost useless. Sure, people may visit it if they picked up your business card or flyer and want more information and that could be helpful. However, the real benefit of having a business website is to generate more sales. To create more sales you need more traffic. To create more traffic you could try search engine marketing and search engine optimisation. The problem is this costs you time and/or money.(more…)
3 Elements Every Personal Trainer Needs Online
There are a lot of ‘window browsers’ online, particularly in the personal training industry. It’s the kind of thing people put off, so you need a way to capture your website leads and get a response.(more…)
Is this the End of Email Marketing?
Social media marketing may be the buzz word in online marketing these days. Does this mean email marketing is a thing of the past? Do we need to adapt and re-think the way we use email marketing as businesses?(more…)
DANGER: The Hidden Costs of Online Marketing
I’ve noticed a growing school of thought that suggests online social media marketing is ‘free’. Well I guess it depends on how you define ‘free’. In my opinion, like any other marketing there is always a cost to online marketing, the difference is you can pay with time or money. The choice is yours! I’ve noticed over the years many small business owners tend to undervalue their time and then wonder why they are working 15 hours days with little to show for it. Trust me, I’ve been there too and I’ve found the solution is to count the cost of your time. You need to make a decision to outsource to the gifts and talents of specialists who can do the job quicker and better than you can do anyway.
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