In his essay On Education, Michel de Montagne wrote that the brain, like the stomach, is a useless organ if it does not change the material it has been given.(more…)
How to Think Like a Skeptic
About: Wes Towers
Recent Posts by Wes Towers
Everything You Need to Know to Ace Your Next Presentation
If the mere thought of standing before an audience makes you break out in a nervous sweat, know that you are not alone. The fear of public speaking is real and affects a large number of people. In some cases, it can also cause severe anxiety and stress. Yet presentation are an inevitable part of the modern workplace, and effective presentation skills are essential to career growth.
If you are practising your first presentation or simply looking for tips to make a good presentation ‘great’, you are in the right place. Walkerstone takes a close look at some of the most important do’s and don’ts for giving a great presentation in their latest infographic.
As the infographic correctly points
How to Think Like a Nerd
On the topic of questioning business habits, I am reminded of advice from a friend of mine who designs games.Find out what’s fun, and do more of that.(more…)
The Key to Ranking in Search Engines
“Hold on, I’ll Google it…” Admit it, you Google. It’s nothing to be ashamed of — everybody does it. That little phrase, “Google it!” was unheard of not so long ago and today it echoes around offices, classrooms and homes all over the world. It’s testament to the way the internet has established itself as an integral part of our daily lives.(more…)
Internet Video Marketing Strategy
Video marketing is a powerful strategy to promote your website, services or products. It helps build credibility, trust and brand awareness. When internet video marketing is done well, it has the power of reaching huge numbers of people at no additional cost to you. For this reason, it can be one of the most efficient and effective strategies to grow your business.(more…)
Why Small Business Must Take Branding Seriously
Branding is crucial for any business including small business. Small businesses don’t have the huge budgets and manpower that larger competitors do however, successful branding doesn’t have to cost the earth and doesn’t require a huge team of people to make it happen. Small businesses tend to be more flexible and responsive so it’s about creating a strategic branding plan and sticking with it.(more…)
8 Elements of Branding & Logo Design
Your corporate identity and branding is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo design reflects a tired, unimaginative, dime-a-dozen business. You want your branding to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness. In a nutshell, you need a graphic designer to design your logo.(more…)
4 Marketing Strategies to Increase Website Traffic
Most business people who have a website want more traffic. They want more products or services to be sold and more brand exposure. It is imperative that you not only generate traffic but high quality website traffic that is interested in your product or service. This kind of traffic is what will make your business flourish. Here are some marketing methods that could increase website traffic that you may not have considered.(more…)
Marketing Foundations for Life Coaches
If you want to build a long lasting, strong and secure life coach business you must build it on a strong foundation. Life coaching as a business won’t run by itself without the help of a great marketing plan. If you have an outline of the strategies you need to promote your business, you will be able to develop ways to make your practice a success in a shorter time-frame. Be specific, include the exact kind of service that you offer, your methodology and a clear description of the kind of clients you want to work with.(more…)
Reciprocity and Reward
Reciprocity is an intriguing human behaviour that can be used as a means to market your company more effectively. It is a common human trait that works with a person’s sense of obligation. It is natural for people to feel indebted to someone who has been generous towards them, and is common for people to feel the need to repay kindness in some way.(more…)
Keys to Internet Video Marketing
The success of internet video marketing is not determined by the size of your budget. What makes video marketing work are the strategies and processes you should follow to make it happen. These tips have the power to significantly improve the success of your video marketing efforts.(more…)
The Most Important Content Online (If You Want Sales)
Let me cut to the chase right now, social proof is what people are looking for online when it comes to purchasing products or services.(more…)
How Websites are Indexed – Understanding Search Engines
The indexing of your website is one of the most important aspects of search engine optimisation (SEO). Before trying to grasp how indexing works, you should have a firm understanding of what SEO is and is not. In a nutshell, if you are creating a process to generate traffic to your website from search engines, then you are doing SEO. To be more effective, there are three key aspects of SEO you should understand.(more…)
Build Your brand
Most business owners understand the value of investing in strategic graphic and web design as part of the marketing mix. They understand the benefits of increasing brand awareness to their target market.(more…)
5 Tips for Entrepreneurs in the Making
I understand as a small business owner getting your new business off the ground can be challenging. You may need to wear a number of hats in the short term while you build a team. You may be working with a limited budget. At Omnific Design, we pride ourselves on thinking laterally and working with entrepreneurs as a creative partner.
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