Brand Personality
Your brand is how prospects and customers view you as a business. Your brand should convey a personality, so you can make connections with your target market similar to how people form relationships with other people.
There are now many consulting companies that specialise in branding and building brand personality. However, there are still many small business owners who are not sold on the idea. They believe that branding and building a brand personality is just for large businesses and is out of the league of the average small businesses. This is by no means the case. Your brand is valuable no matter what size of business you are running.
If you are a small business owner, you should be aware that establishing a brand does not need to be a costly endeavor. In fact, every kind of business has a brand personality by default. All you need to do is enhance the beneficial aspects of your brand and build brand personality consumers can start to relate with. You may not have realised it, but your brand personality was born the day you open the doors for business. When you got your first sale and a customer was able to have an experience with you, your brand was conceived. Over the years, the personality of that brand has developed to what it is today. No matter where you are in business today, your brand can always grow to a deeper level of maturity and increase its influence. To ensure that your brand continues to develop further, you must work hard to make the reputation of your small business and brand as strong as possible.
There are many different factors that make up a brand. These include the customer service level you provide, your services’ or products’ quality, your commitment to providing more high-quality services or products to the industry and your qualifications to develop or sell your services or products. As graphic designers, we work on the visual identity of your brand, which includes your logo design, marketing material, signage among other things. This is where we believe your entire brand personality and experience needs to be communicated visually. This is so your target market can understand who you are as a business and what you stand for.
The look of your business logo is an extremely serious feature of your business that contributes to building of your brand. Your logo should visually communicate the essence of your business to your target market. It is what creates a distinction between you and your competitors. Exceptional logos are the designs that get instant recognition and do not need a considerable amount of analysis from customers to understand its message.
If you are operating an online business, you will know how customers see your company by studying the traffic you get and how they interact with your website. Your website is a terrific venue to test new brand messages and ideas to see what works best for you. The beauty is you can quickly get statistics on how people interact with your site and refine your brand strategy. Once you have a clear idea of the direction you should take as a brand, you can roll out what you have learned across other platforms. These could include print based brochures and magazine advertisements. This is just one quick tip that can help build the brand personality of your small business. It can become overwhelming when you think of all the possibilities for your brand so it’s always wise to get an external perspective from a professional. We hope that is Omnific Design.
The great thing about establishing a brand is it does not need your company to be completely overhauled. Usually you can fine tune what you already have to take your brand to the next level. Sometimes when the visual branding material is out-dated you will need to make a fresh start. Do not hesitate. What you do now impacts on the future of your business so you should get the foundations right as soon as possible.
It is possible that you begun your small business because you are passionate about the services or products you are offering and you never really considered your brand. To build up on your brand and its personality, you should show your target market what makes you different from your competitors. You should create an experience that makes you distinctive.
