In some of our previous posts we have talked about the importance of developing a brand, even for a very small business. A part of brand development is the creation and design of the brand’s logo. (more…)
The Value of Professional Logo Design
Category Archives: Branding & Logo Design
Logo design, brand identity, graphic design and website design blog. Weekly design inspiration, reviews, news and opinion from Wes Towers.
How to Critically Review Your Brand
Disposing of the bad aspects in your brand is a powerful tool in taking the brand in the direction you want it to go. Before doing that, first identify the aspects that make up your brand. The best person to ask an opinion of is your customer. Building a brand doesn’t happen in just a blink of the eye; devote time to brainstorming how you will build it. Of course, once you have successfully built your brand, you don’t want unforeseen negative aspects to ruin it.(more…)
Dominate Your Market with Online Branding
Online branding is one of the methods you can capitalise on to differentiate your business from the competitors. A business with a strong brand quickly becomes perceived as a major player in its market.(more…)
Personal Trainers Publications and PR
Writing articles for magazine and newspaper publications can send your brand exposure through the roof. There are many stories of small businesses rapidly growing as a result of one simple article in a major publication.(more…)
Build Your Business – Build your Value
By consistently providing valuable information to your prospects you stay at the front of their mind until they are ready to buy your product or service. This is also true for repeat business. Business people often forget to continue providing value to their customers after the first purchase. By continuing to provide value, you transform customers into loyal advocates of your business who potentially will refer you thousands of dollars worth of business.(more…)
Why Small Business Must Take Branding Seriously
Branding is crucial for any business including small business. Small businesses don’t have the huge budgets and manpower that larger competitors do however, successful branding doesn’t have to cost the earth and doesn’t require a huge team of people to make it happen. Small businesses tend to be more flexible and responsive so it’s about creating a strategic branding plan and sticking with it.(more…)
8 Elements of Branding & Logo Design
Your corporate identity and branding is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo design reflects a tired, unimaginative, dime-a-dozen business. You want your branding to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness. In a nutshell, you need a graphic designer to design your logo.(more…)
Build Your brand
Most business owners understand the value of investing in strategic graphic and web design as part of the marketing mix. They understand the benefits of increasing brand awareness to their target market.(more…)
How to Revamp a Worn Out Brand
Although change can be daunting, it is essential in business. Even if you are a small business owner, it is vital to keep your business fresh and innovative, especially if you are targeting a younger demographic. Always be looking to innovate and be ahead of the competition. If you stop being open to change or new ideas, your business will be left behind.(more…)
Logo Strategy: Measure Twice, Cut Once.
Your logo should be a graphic representation of who you are as an organisation. It is an image that should help customers associate certain characteristics, values and attitudes with your business. For some companies, they have identified the importance of a logo in their overall business success. Just think about some of the biggest brands you know, more often than not you will be able to remember their logos.(more…)
Common Branding Mistakes
Establishing a brand is a fundamental aspect of any business. Having a brand that stands out in your industry gives you an exceptional advantage over your competitors. Businesses rely on successful branding in order to help their products establish presence in the market.(more…)
Graphic Designers, Lets Take Back Control of Branding
There is a lot of confusion about branding and what it actually is and and isn't. The new wave of so called 'branding experts' is in my opinion are making matters worse. They often speak a lot of jargon and fluff, producing massive reports that paralyse anyone actually trying to implement a strategy and move a business forward.(more…)
In Business, is Perception Reality?
We may not like it but it's true in many aspects of life, particularly in business. The way you present your business and your brand goes a long way in forming the perceptions your prospects and customers have about your business.(more…)
The Power of Image in Life Coach Marketing
Image is a powerful tool in life coach marketing. Getting and sustaining your target market’s attention visually is the key to good marketing design. It is where “the look” as well as the “call to action” of your business is conveyed in a clear sales message. A consistent image should not only be seen on your primary marketing device, your website, but also on print-based marketing material such as flyers, brochures and business cards, among others. It is extremely important that your image is consistent on all your printed pieces so they convey a marketing message that matches your practice’s vision and direction.(more…)
Brand Personality
Your brand is how prospects and customers view you as a business. Your brand should convey a personality, so you can make connections with your target market similar to how people form relationships with other people.(more…)