Category Archives: Branding & Logo Design

Logo design, brand identity, graphic design and website design blog. Weekly design inspiration, reviews, news and opinion from Wes Towers.

The Defining Features of a Brand

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logo design australia
As a business owner, it’s important to create and develop a unique brand for your business. Your brand helps to define your business and give it a voice, provides a focal point, and helps to keep things running in the direction you want to go. It also helps to develop the ‘personality’ of the business – the characteristics that make your business distinctive. (more…)

Branding for Entrepreneurs Workshop

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melbourne entrepreneur
We believe the planning and brainstorming phase is the foundation for any strategic branding. This small group workshop is to the best of our knowledge, unique in our industry. We highly recommend this process prior to commencing any new branding related project. This workshop is designed to identify the goals and objectives of your business and reveal opportunities you may never have considered otherwise. This service is valuable to any entrepreneurial business, even if you choose not to go ahead with Omnific Design for any other service. Of course we hope you continue with us.We will explore your goals and objectives, answer your questions, discuss a variety of branding strategies and recommend solutions we believe to be a good fit for you. We keep numbers very low in these workshops so we can focus on the few business leaders present

How Much Is Rebranding Worth To You?

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Star graphic
All successful business owners know that their brand image is everything. Many customers will choose a particular company solely based on a strong brand image and those loyal to the brand will not only keep returning but will also refer their friends and family. Because of the vast earning potential of a strong brand image, many of the world’s largest corporations make heavy investments in their brand identity and corporate image marketing, spending millions to promote or reinvent their image. Is it worth it? A successful rebranding can breathe new life into a company that may be losing some of its market influence by giving it a modern flair and making it easier for customers to feel a connection to the company or its products. But why does it cost so much?

How To Handle Criticism As A Service Business

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article marketing
In your business, you have undoubtedly dealt with a your fair share of criticism from customers. Sometimes the criticism has merit and is simply the customer’s way of making sure that they get the best possible result from your company. Other times, it seems as if the customer is just complaining for the sake of it and cannot be pleased by any of your efforts. Although it can make you want to scream at times, it is imperative to your business that you learn the most efficient methods for dealing with your clients’ criticism so that both you and they are happy with the end result. Though it may seem impossible at times, it IS possible to deal with your customer’s critical comments if you take a systematic approach. Read more No Comments
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