For a life coaching business, promotional postcards are a great way to send out your marketing message at a low cost. Information packs and multiple-page brochures are also good tools to take it to the next level, however we suggest starting with a promotional postcard and working up from there. Often this kind of information is helpful to send to prospects or hand to people in their first life coaching appointment. When you have great marketing ideas for your life coaching business, getting the finishing touches done right is what can make or break your strategy. This is where graphic design comes in. Graphic design is the finishing touch that speaks volumes about the quality and professionalism of your business.(more…)
Positioning and branding are among the biggest buzz words in marketing these days. However, there still seems to be a lot of confusion about how to apply them in business. These two keys to your business will establish how viable and prominent you are in the minds of your prospects and what you are known for in the life coaching industry. You must learn how positioning and branding can be used for your business so it will bring in the results you desire.(more…)
We consumers are fickle. We’re pressed for time, we have a need and we want it met; we care little for the years and heartache you’ve poured into your business venture. We judge a business according to the corporate image it presents. Often if we like the look and feel of it, we buy it. This is why the corporate image developed and conveyed through your marketing is so critical.(more…)
Creating a strong brand name is an essential building block in establishing a business. Branding isn’t just a name or a logo. A brand is something that needs to have vision, meaning, personality and purpose. As business people we cannot just launch a brand and expect people will embrace it. Branding is something that should be planned carefully and monitored to get the best results. A brand is something that needs to be built and taken care of. This branding strategy ebook outlines some useful ideas to help you build your own brand vision.(more…)
There are many, many promotional options you could use to market your life coaching business. Knowing what not to do is just as important as knowing what to do in marketing. What works for one coach may be completely different to the next coach. Be realistic about the media you plan on using to advertise. If you plan on using media other than your website, make sure it’s likely to produce a good return on investment in a timely manner.(more…)
Strong brands are usually profitable businesses. Many people see branding as just a logo. However, there is so much more to branding than this. A brand is the character and attitude of a company. If you were to this of a business as a person, the brand would be the voice, personality and style of that person. Good brands offers a comprehensible promise regarding the products, services and customer experience. A logo is not a brand however it usually is a foundational aspect of any good brand. Your logo design needs to go hand in hand with your overall branding strategy.(more…)
In the business world where competition is critcal, there are certain questions to ask when determining your brand personality. You need to know who you are as a business or a brand. You need to know what your brand means to people or more specifically, your target market. When it comes to brand personality, you need to establish what you want to be seen as in your niche. For example are you a BMW or a Ford, are you a McDonalds or a high-class restaurant? Do you want your business to be seen as a ‘rock star’ or a ‘dependable friend’? These decisions regarding your brand personality must be considered if you want to take your brand to the next level.(more…)
Creating a logo for your business should be the result of you, the business owner, and a professional graphic designer working together to create a strategy that will effectively define and visually represent your own distinctive business identity. To be successful, you must create a logo design that is both original and applicable to the current market.(more…)
There are countless ways that you could communicate with your target market. However, if you really want to be effective in creating a relationship with your targeted clientele, you will need to know their psychographic profile.(more…)
Creative logo designs are present everywhere around us and in all corners of life. When you open your morning newspaper, you see logos, when you commute to work you see signs and billboards with logos and when you pick up a book in the evening there are logos again. So do you need a logo? What makes a good logo? How much should you spend on logo design? First lets look at the importance of logo design.(more…)
People tend to buy a product or service for emotional reasons and then rationalise their decision to justify their purchase. Common emotional drivers that could impact on your brand include:(more…)
