Category Archives: Entrepreneurs & Startups

Find out how Melbourne startups and entrepreneurs have grown their companies through content marketing, thought leadership and relationship building.

Sales Supercharge Strategies for Entrepreneurs

Posted on March 08, 2018 by Wes Towers in Entrepreneurs & Startups

As an Entrepreneur or small business owner, you are probably busy with managing your day-to-day operations. Having a hard time finding the hours in the day to focus on marketing your business? You are not alone.(more…)

When it Comes to Marketing, Great Life Coaches Never Stop Learning

Posted on July 20, 2017 by Wes Towers in Entrepreneurs & Startups

As a life coach, the process of learning should never end. Just because you are working as a life coach, this doesn’t mean you are equipped for every challenge in life. The more experience you have, the more awareness, presence, intuition, compassion and capabilities you get. To streamline this process, learn from the gifts and talents of others who specialise in the areas you would like to grow in. Good coaches have coaches themselves. Often, they have a few to work with them in specific areas.(more…)

The Sales and Marketing Mindset

Posted on July 13, 2017 by Wes Towers in Entrepreneurs & Startups

If you have followed this website for long, you will know we are passionate about marketing. Marketing is important in business to produce sales, yet most people we work with are not too happy about 'selling'. I believe it is a mindset that we have created based on our understanding of what sales is and what sales people are like. We have all experience pushy, slimy sales people that you simply can't trust. That's exactly what we do not want to become. I agree, we should never be like this in our business and we shouldn't need to be, if our marketing process does it job well. I believe we need to change our understanding of what sales is in order for our marketing to produce the results we want it to. Read more No Comments

Influence and Increase as a Life Coach

Posted on June 08, 2017 by Wes Towers in Entrepreneurs & Startups

Becoming a life coach is a very rewarding career. Not just because of the healthy income you can achieve, but because you will grow as a person and have a positive influence on others. Be true to who you are when helping people and you will build trust and loyalty with the people you work with. Although you need to have a vision to succeed as a life coach, you will not get the number of clients you desire if you are not willing to be generous in your giving. There are some coaches that give free initial consultations.(more…)

How to Think Like a Weight Trainer

Posted on April 27, 2017 by Wes Towers in Entrepreneurs & Startups

The way to gain strength from information, as with the nutrients from food, is to flex your ideas like they were muscles.(more…)

How to Think Like a Nuclear Physicist

Posted on April 20, 2017 by Wes Towers in Entrepreneurs & Startups

Once we have some new information on board, how do we break it down and work out if it’s any good or not?How will you know which parts of new information are useful?(more…)

How to Think Like a Skeptic

Posted on April 13, 2017 by Wes Towers in Entrepreneurs & Startups

In his essay On Education, Michel de Montagne wrote that the brain, like the stomach, is a useless organ if it does not change the material it has been given.(more…)

How to Think Like a Nerd

Posted on April 06, 2017 by Wes Towers in Entrepreneurs & Startups

On the topic of questioning business habits, I am reminded of advice from a friend of mine who designs games.Find out what’s fun, and do more of that.(more…)

5 Tips for Entrepreneurs in the Making

Posted on December 01, 2016 by Wes Towers in Entrepreneurs & Startups

I understand as a small business owner getting your new business off the ground can be challenging. You may need to wear a number of hats in the short term while you build a team. You may be working with a limited budget. At Omnific Design, we pride ourselves on thinking laterally and working with entrepreneurs as a creative partner. (more…)

Creating a Vision for Your Visual Communication

Posted on May 12, 2016 by Wes Towers in Entrepreneurs & Startups

Vision helps us to imagine a better future and develop a strategy to reach our goals. As business people we understand having a vision for where your business is going is important. Without vision you lack direction and are likely to be always behind the eight ball in terms of your profitability and how you measure up to the competition.(more…)

When it all Get’s Too Much as an Entrepreneur

Posted on November 18, 2015 by Wes Towers in Entrepreneurs & Startups

As an entrepreneur you probably have high expectations of yourself, hoping to do everything on your own, and aspiring to keep a tight hold on your business. You’re determined! That’s good. But your determination to do everything on your own may be counterproductive. At some point you will have to ask for help.(more…)

Australia’s Biggest Startup Conference Comes to Melbourne

Posted on November 04, 2015 by Wes Towers in Entrepreneurs & Startups

As a Melburnian I love it when we pinch great events from other cities around Australia. I’m particularly excited by the prospect of Melbourne taking over the biggest Aussie startup conference, SydStart. Of course, the name will need to change to “StartCon” to cleanse it from any reference to Sydney.(more…)

Why Entrepreneurs Are Like Lion Tamers?

Posted on November 04, 2015 by Wes Towers in Entrepreneurs & Startups

Whether you’re a new or seasoned entrepreneur, there probably have been days in your life when so many deadlines, customers, and commitments have come close to overwhelm you, like a pack of ferocious lions. Here’s how to defeat the lions.(more…)

3 Tips for the Aspiring Entrepreneur

Posted on October 21, 2015 by Wes Towers in Entrepreneurs & Startups

If you’re good at spotting business opportunities, and ready to make the most of them, you’re probably made of the same stuff that successful entrepreneurs are.(more…)

When to Launch Your Entrepreneurial Venture

Posted on September 30, 2015 by Wes Towers in Entrepreneurs & Startups

Surely there are a basic set of skills common to all successful entrepreneurs? No? It’s hard to say. While most entrepreneurs are perceived as charismatic leaders, they seem to differ widely in their approach to doing business. Likewise they approach the timing of their new businesses differently.(more…)

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