The Science Behind Website Design
Category Archives: Graphic Design Melbourne
Wes Towers is a designer, marketer and published author from Melbourne, Australia. This is his graphic design blog.
Food and Website Design
As humans, we are attracted to food. It's how we are designed. We seek out pleasure and survival - food can meet both these needs. Including images of food in your website is a subtle way to attract attention. As a marketing tool, images of food can be used effectively in order to grab attention, even if your product or service doesn’t have much to do with food at all.(more…)
Why Some Graphic Designers Love Entrepreneurs and Others Hate Them
An entrepreneurial spirit is needed to create or develop economically viable businesses, whether new businesses, new groups within companies, or any other new venture. Entrepreneurship is a very powerful attitude that creates the majority of innovation, job creation and philanthropy in Australia. Entrepreneurs are able to find a balance between the two sides of the brain and put into action a balance between creative and analytical thinking. That's why working with Entrepreneurs is in my opinion, fantastic for graphic design firms. Working at the grass roots level of a new business venture and see it develop into a fully-fledged business is an exciting proposition for most creative types.(more…)
Hot Tips For Choosing A Graphic Designer
As a business owner, it is likely that you are going to need the services of a skilled graphic designer at some point, probably more than once. The final results you receive will depend entirely on the knowledge and skills of the professional you choose for your graphic design needs. How can you find the perfect graphic designer for your company’s needs? Many people find their graphic artist by checking with design companies or freelancers, taking referrals from other companies or business associates, posting free classifieds in online design forums, or through online graphic design contests. All of these are great ways to find leads for hiring a graphic design professional but there are also factors you need to consider when deciding if a graphic designer fits your needs. When making your decision, look at
3 Keys to Printed Newsletters for Personal Trainers
A printed newsletter is a marketing piece all personal trainers should consider. Everything you can do in your follow-up material can be reinforced in a printed newsletter. In fact, a newsletter could be part of your follow-up strategy as could your brochure.(more…)
The Secret to Business Card Design for Personal Trainers
Previously, we have discussed your brand as a foundation for all your marketing as a personal trainer. Once you have your brand vision in place and are ready to go, the first thing you need is a business card even before having your branded items produced. Always, always, always have business cards with you. As a personal trainer, you never know who you might meet. There are so many people who have been considering hiring a personal trainer but just haven’t found someone yet. Health and fitness is the kind of thing many people know they should do but continue to procrastinate. You need to be ready and available with business cards in your pocket ready for the opportunity.(more…)
Change and Graphic Design
Change is a great attention grabber. The brain is always scanning the environment assessing any change that it perceives. This can be used in design as a means to grab attention. If your target market has become familiar with your marketing material, such as your website, introducing slight changes are likely to gain more attention. This is why the use of dynamic banner ads continually attracts attention and clicks. The same thing is true of animation and video on websites.(more…)
Profit Pulling Business Cards
Hiring a professional graphic designer ensures that your business cards will not only appear professional, but also send the right message to your prospects and customers. While this is important, it does not guarantee your business cards will not be thrown in the rubbish and taken any notice of. Think about all the times you have done the same thing yourself. Imagine where all your business card probably end up after you have spent time and money to make them look decent. There is one simple, yet powerful tool that you can use to improve your business cards success, including a strong call to action.(more…)
How to Get the Best Letterhead Design in Melbourne
If you want to create a successful business, often it’s the little things that make the biggest difference. Your letterhead design is one of those little things that can make a huge impact on your bottom-line. Letterhead design and printing is a simple process right? You just whack your logo and contact details on the page and get the cheapest printer to produce a batch? Lets think about it, what will you be using your letterhead for?:(more…)
Effective Colour Selection
Colour has an immense impact on our perceptions in this world. Many things can be perceived as attractive because of their colours or colour combination. Colour harmony plays an extremely prominent role in how objects and structures are created and designed, be it in architecture, art, advertising, graphic design and web design.(more…)
Choosing a Graphic Designer in Melbourne
Choosing a graphic designer in Melbourne should be a carefully considered business decision. You might already have an idea of what you are looking for your short term design needs. However, when it comes to building a successful relationship with a graphic designer in Melbourne for the long-term, you should consider their potential to become your creative partner. Here are some tips that will help you effectively choose a graphic designer:(more…)
How to Turn Your Brochure Into Dollars
The humble corporate brochure is an often used but neglected marketing piece. Even with the advent of new technologies like the Internet, printed brochure have a significant place is many businesses marketing mix. Brochures are generally designed to promote a business or corporation to its prospective clients or customers. If you're starting your own business or company, try to look at the possibility of establishing a brochure to highlight the benefits of your products and services.(more…)
Why Your Letterhead Design Could Be Costing You Big Time
Sounds a little dramatic I know however, in all your designed material there are many things communicated about your business. We often miss the little things. Be careful, it’s the little things that can cost your business big time. What is your letterhead design really saying about you? Does it fit with your overall marketing message? Does it communicate the quality of service or product you supply? Does it position your business correctly in your marketplace?(more…)
What to look for in a Graphic Designer
There are no limits to who can call themselves a Graphic Designer. Be careful who you trust on your design projects. What kind of qualification do they hold? While studying the art of Graphic Design at Uni, students are exposed to the many rules and techniques that lesser qualified designers may not have experience in.(more…)
If Content is King then Design is the Castle
Every King needs a strong, secure castle, without it they would be quickly overthrown by others. Isn’t that just like business, if you don’t set yourself up well you are doomed to fall. Even if you create a brand business idea in a brand new niche, it wont be long before competitors come along for their piece of the action. If you don’t have a strong, secure castle, what chance have you got.(more…)