Category Archives: Graphic Design Melbourne

Wes Towers is a designer, marketer and published author from Melbourne, Australia. This is his graphic design blog.

What is Your Business Card Costing You?

Posted on March 31, 2016 by Wes Towers in Graphic Design Melbourne

Are you losing sales because your business card isn't up to scratch? Are you winning business because your business card is causing your phone to ring off the hook? I have found at business networking events many people I meet hand over a business card they are obviously embarrassed about, almost apologising for it. It is a fascinating problem that such an inexpensive, yet widely used marketing tool can so often be overlooked. The quality of your business card speaks volumes about who you are as a person and a business. First impressions do last.(more…)

6 Things to Consider When Hiring a Graphic Designer

Posted on March 03, 2016 by Wes Towers in Graphic Design Melbourne

Graphic design is generally required at some stage in every type of business. There would be very few businesses that survive without needing some form of graphic design; even if it’s just a business card or website. Whatever field of business you are in, graphic design can be a fantastic tool to help you grow in today’s fast paced environment. It can be a daunting task for start-up or small businesses that have not had experience working with the design industry in the past. The prices and quality seem to vary dramatically as do the sales people.(more…)

What’s The Big Deal About Graphic Design?

Posted on September 02, 2015 by Wes Towers in Graphic Design Melbourne

What’s so important about graphic design? Why should businesses pay attention to their graphic design? In a competitive economy filled with rival companies marketing the same product, the best way to be noticeable is unbeatable branding and a better-quality image. Well, what exactly is graphic design and how can it help with branding and your image?(more…)

32 Reasons Why You Should Contact a Graphic Designer

Posted on December 17, 2014 by Wes Towers in Graphic Design Melbourne

There are many reasons why people contact graphic designers and web designers. Here are just a few reasons. If you think of any others, just add them to the comments below.(more…)

Do You Need Print Design for Your Melbourne Business?

Posted on November 24, 2014 by Wes Towers in Graphic Design Melbourne

Great graphic design is about communicating a message using visual tools. It should never be an afterthought or ‘add-on’ to make your material look pretty. It needs to serve a serious business-minded marketing function, giving your business a professional image, and making use of visual tools to draw attention and persuade people to respond. (more…)

Should You Outsource Graphic Design Projects?

Posted on October 27, 2014 by Wes Towers in Graphic Design Melbourne

As a business owner, you might be wondering whether you should outsource your graphic design needs or try and do it yourself. If you’ve had a little experience in design, or even if you haven’t, with all the tools that are around these days you might be thinking it is easy enough to do your logo and website design tasks yourself.(more…)

Why Melbourne is a Great Place for Graphic Designers

Posted on October 13, 2014 by Wes Towers in Graphic Design Melbourne

Melbourne is the kind of city that you can live in all your life, and still not get to explore all of. Not only is it a great place to live and work, it has to be the cultural hub of Australia – especially good for the creative types among us who are looking for a little inspiration. (more…)

Why You Need a Melbourne Graphic Designer for Your Website

Posted on September 22, 2014 by Wes Towers in Graphic Design Melbourne

Have you ever visited a website, only to go elsewhere because you found it unappealing and awkward to use? It may have been simply because the site was poorly designed – which is where hiring a firm that specialises in professional graphic design in Melbourne can make all the difference when it comes to web design and development for your business. (more…)

What does a Graphic Designer Really Do?

Posted on September 10, 2014 by Wes Towers in Graphic Design Melbourne

It’s not uncommon for clients to arrive in our web design office in Williamstown with an unspoken assumption that all we do is make things look good. That’s certainly part of our mission, but did you know that a graphic designer is likely to have studied communication, sociology and the work of Socrates, as well as being skilled in the use of software-based design packages?Thought not.(more…)

Working With a Melbourne Graphic Designer

Posted on September 01, 2014 by Wes Towers in Graphic Design Melbourne

When hiring a Melbourne graphic designer for your website, it’s important that the process is a collaborative one. This applies to the various stages of the process – from the initial brief, at the draft stages and right through to project completion. Here are a few tips for working effectively with a graphic designer to get the results you want. (more…)

Secrets to Meeting Web Design Deadlines

Posted on August 04, 2014 by Wes Towers in Graphic Design Melbourne

If you are running a business in Melbourne and you are in need of a graphic designer for a website, then deadlines are going to be uppermost in your mind. There are two secrets to making sure your project is delivered on time – preparation, and choosing a design service that recognises the importance of meeting project milestones. (more…)

Killer Signage Design for Small Businesses

Posted on November 27, 2013 by Wes Towers in Graphic Design Melbourne

Today, most small businesses disregard entirely old school advertising with signs. ‘What’s the point of them?’ you might wonder. ‘We have the internet now.’ Businesses that do online and offline advertising and marketing have more chances to attract customers than businesses which limit themselves to just the online environment.(more…)

LASA – Another Happy Client

Posted on June 19, 2013 by Wes Towers in Graphic Design Melbourne

We are always happy to get feedback from our clients. Here's the unedited version of what just hit my inbox.Company: Leading Age Services Australia - VictoriaName: Lucy Hooper(more…)

5 Things Marketers Should Understand When Using Colour

Posted on February 20, 2013 by Wes Towers in Graphic Design Melbourne

Colour has a psychological effect on the viewer. Warm colours excite, cool colours relax. When marketing, advertising and branding using graphic design, it’s crucial to choose colours that are not only beautiful and complement one another well, but that are also suitable for conveying the desired message, and are appropriate for the target audience.(more…)

How to Find Good Print Based Graphic Designers

Posted on December 21, 2011 by Wes Towers in Graphic Design Melbourne

When searching for a new graphic design firm to work on print based material it can be a difficult process. Graphic Designer who have a web design background may not be familiar with all the common requirements printers have for design files. Professional printing isn't like an office printer where you just hit print and its done. A professional print job may require crop marks, bleed, overprint, trapping, colour separations and a range of other technical requirements a print based graphic designer should understand. In terms of design style and flair, their work should speak for itself but when it comes to technical requirements, that's another issue. Good print based graphic designers pride themselves on not only creating engaging and memorable designs for their clients but setting it up in such a way that make the

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