Category Archives: Graphic Design Melbourne

Wes Towers is a designer, marketer and published author from Melbourne, Australia. This is his graphic design blog.

Why Use a Professional Graphic Designer to Manage Your Printing

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Star graphic
The printed industry has changed rapidly over recent years. Good quality printers now have cutting-edge production technology at their disposal that when used well, ensure you receive the highest quality finished product.  Built-in temperature controls, thermal laser technology and computer-integrated capabilities are just a few of the many features that enable modern day printers to reproduce images of high quality to meet your printing and finishing expectations. Professional printing is nothing like running a small office printer where you simply hit print and the job comes out the other end. There are many aspects to consider when having a project printed professionally. Not all printers were created equal, you will still find printers operating in the same way they did 20 years ago, with poor quality systems and processes that would make you tear your

Value and Graphic Design

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Strategy Development Melbourne
Most business advisors, coaches, consultants and marketing experts will tell you that to run a successful business you must provide value to your customers. Understanding the perception of value and how that impacts on prospects and customers is as important as the value itself. Prospects and customers may perceive value very differently to you, the business owner.(more…)

How to Design a Corporate Image That Get’s Results

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teamwork
We consumers are fickle. We’re pressed for time, we have a need and we want it met; we care little for the years and heartache you’ve poured into your business venture. We judge a business according to the corporate image it presents. Often if we like the look and feel of it, we buy it. This is why the corporate image developed and conveyed through your marketing is so critical.(more…)

Melbourne Graphic Designer Reviews 12 Paper and Card Stocks

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Omnific Design, as a Melbourne Graphic Design firm have used a variety of paper and card stocks over the years. Some of our most popular are listed and reviewed. Different stocks produce different results. For some paper and card a matt or gloss cellosheen might be a great option for that special finish, for others, a more natural effect may be required. The most important things to consider are your budget, target market and what kind of message you intend on sending with your print job.(more…)

Building Your Brand Personality with Brochures

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Website Success
Brochures are known to be highly effective in promoting products and reinforcing brand personality. When done well, they not only providing pertinent information to your target market they display your personality as a brand. There are a great number of payoffs you should achieve by using this form of printed advertising that you may not have considered. Good brochures will help you build up a unique character for your business that will make your consumers remember you and start to form a relationship with your brand.(more…)

Persuasive Branding Colour

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melbourne entrepreneur
Although it may be hard for some entrepreneurs to imagine the full impact colour has on consumers, consider how some branding and marketing experts are using colour to influence buyer behavior. For example, green is used to make people relax, red to hurry people up and pink to convey femininity just to name a few. Whether you identify with it in your own life or not, colour can affect your mood and influence your perception. When used in branding, it can truly be an effective tool to help brands stand out as well as linger in the minds of a target market.(more…)

5 Ways to Avoid Poor Letterhead Design

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seo trap
Too often we see small businesses using poor letterhead design. Often the business owner or an admin staff member is the one who sets up the design. When you think about the impact presenting your business professionally has, you must wonder why people take these risks with letterhead design. You might spend hours and hours perfecting your letters only to have them thrown out by prospects and customers who will not take you seriously. Still, if you are planning to come up with your own letterhead design, here are five ways that will help you avoid the most common mistakes we often see:(more…)

Three Essential Elements You Should Look for in Web Designers

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Star graphic
The process of developing a website design is influenced greatly by three essential elements. You must be aware of these elements if you want to hire a web designer that will create a website which produces great results. More often than not, making your website an effective marketing tool is the primary goal for business websites. In order to do this, your web designer must be able to come up with a good corporate image design to compliment your logo strategy. Your web design should convey your identity as a business and catch the attention of your target market.(more…)

How to Become a Graphic Designer

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Strategy Development Melbourne
The dream to become a Graphic Designer often starts at a young age for many creative people. There are many attractions to the design industry. Maybe its the creative outlet you have dreamt of, maybe its the technical aspect of working with design software. For me, it is more about getting results for our clients. There are many things that give young people the inspiration to become a graphic designer. I grew up in a culture of art and creativity, my mother is an artist and my uncle is an architect. These two role models are possibly the biggest influences on my becoming a designer and owning my own graphic design business.(more…)

Why Outsource Graphic Design to a Virtual Designer?

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web design Williamstown
Virtual Designers are the perfect solution for a small to medium sized business owner with a limited budget who needs graphic design support on a regular basis. Virtual Designers (similar to Virtual Assistants) work from their own premises, use their own equipment, and provide services to businesses, entrepreneurs, executives, or anyone requiring regular graphic design work.(more…)
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