Category Archives: Marketing Melbourne

Offering online and offline marketing advice, news, resources and hacks. Posts by Wes Towers, founder of Omnific Design in Melbourne.

Artificial Intelligence: What Are Your Website Visitors Feeling?

Posted on January 20, 2016 by Wes Towers in Marketing Melbourne

It’s possible to know if users are frustrated with your website based on how they move their mouse, suggests Professor Jeffrey Jenkins from Brigham Young University. His studies reveal that those feeling negative emotions, such as confusion, sadness or frustration, tend to move their mouse more erratically and less precisely.(more…)

Advertising: Everybody Does it but Does That Make it Right?

Posted on January 13, 2016 by Wes Towers in Marketing Melbourne

Advertising is a normal, everyday part of life in the mass consumer society we live in. We are bombarded with advertising messages every day. But does it still work? Should you still be advertising? Many small businesses rely of word-of-mouth marketing alone to grow their businesses. Is there still a place for traditional advertising techniques?(more…)

What’s Old is New Again – Direct Mail & Websites

Posted on August 19, 2015 by Wes Towers in Marketing Melbourne

The Internet is a great place to expand an entrepreneurial business but can also be highly competitive. If you want to achieve greater success with your online marketing you should consider some of the good old faithful tricks of the marketing trade to ensure you stay ahead of the crowd. Tried and true direct mail techniques can help you make the most of the time and money you invest into your sales based website design and development.(more…)

How to Convert Website Visitors into Paying Customers

Posted on July 01, 2015 by Wes Towers in Marketing Melbourne

Imagine... You have the right creative website to attract the right kind of people. Your coding has been corrected to ensure your website loads correctly and search engines understand it. Your site has clear and concise content that communicates your intended message. Your call to action was made in a way that generates response. Your credibility has been built and enhanced with powerful testimonials. You have strong connections so your target market feels you are the only logical choice when it comes to your product or service.(more…)

How Unconventional Thinking Can Grow Your Business

Posted on May 27, 2015 by Wes Towers in Marketing Melbourne

Originality is one of the most desirable traits in an entrepreneur. In the context of business, unconventional thinking is what gives birth to original ideas.(more…)

Taking Your Offline Business Online

Posted on April 29, 2015 by Wes Towers in Marketing Melbourne

Offline businesses that are reluctant to embrace the Internet are leaving money on the table. In fact, they run the risk of losing significant market share to businesses that have realised the almost unlimited potential having a sales based website has to offer.(more…)

Start-up Tips for Entrepreneurs

Posted on April 22, 2015 by Wes Towers in Marketing Melbourne

Starting up a business in Melbourne isn’t easy, but today there are plenty of tools and resources that can help you get started. We have worked with many start-up’s over the years. Here are a few start-up tips, some learnt the hard way.(more…)

What to Get Rich Online? Provide Massive Value FREE

Posted on March 25, 2015 by Wes Towers in Marketing Melbourne

There are many reasons why you should offer free, valuable information online. By offering free resources of high perceived value you can create a steady stream of leads to your business. The goal is to capture the prospects details for follow up marketing, typically email marketing.

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Highlight your Brand Personality with Direct Mail

Posted on March 11, 2015 by Wes Towers in Marketing Melbourne

Perhaps most of your marketing is through digital channels these days, but don’t overlook the value of direct mail as an effective, relatively inexpensive and trackable means of lead generation.(more…)

Tips on Ways You Can Nurture Leads

Posted on February 25, 2015 by Wes Towers in Marketing Melbourne

We sometimes think digital marketing is a bit like a jigsaw puzzle, add a piece here, move one around there, and eventually you’ve got a big picture marketing campaign. Here are some of the pieces you might want to put in place.(more…)

The Most Important Marketing Question Ever

Posted on January 28, 2015 by Wes Towers in Marketing Melbourne

Marketing tips and tricks abound on the internet. We could talk to you about logo design strategy and website goals and objectives and the value of using persuasive colours in your marketing, all of which are valuable tools for getting the most out of your promotional activities. However, when clients come to talk to us about website design at our Williamstown office, or any of our other services, we don’t focus on telling them how wonderful we are (although we hope they’ll notice!) we ask the single most important question…(more…)

Focus on Benefits and the Features Take Care of Themselves

Posted on January 07, 2015 by Wes Towers in Marketing Melbourne

Having good features associated with your product or service is great however, benefits are what customers buy. Most business people agree that being benefits focused is the key to marketing however it can be difficult not to slip into a features focus.(more…)

The Importance of Setting Website Goals and Objectives

Posted on December 04, 2014 by Wes Towers in Marketing Melbourne

In this era of reliance on web search to find goods and services, it’s pretty much expected that every business should have a website. This applies to small or even micro-businesses as much as any large corporation. (more…)

Become the Thought Leader and Supercharge Your Database

Posted on November 26, 2014 by Wes Towers in Marketing Melbourne

I recently bumped into this blog post which got me thinking about thought leadership and how it can rapidly grow your database.Become the thought leader in your industry, a valuable resource for your prospects. People are social beings and like to buy from people they know, like and trust. They also will buy when they are ready to buy, not when a salesman is ready to sell. For this reason, building a database for ongoing communication and relationship building can be the best way to grow your business. It keeps you in front of your prospects, building the relationship until they are ready to buy.Even if you are approaching someone who has bought from you in the past and you have a great relationship, they may not be ready to buy

Think Big! The Secret to Entrepreneurial Success

Posted on November 19, 2014 by Wes Towers in Marketing Melbourne

Starting out as an entrepreneur can be daunting, especially if it’s your first venture. Even successful entrepreneurs have their fears whenever they start a new business. The difference with Entrepreneurs and everyone else is their fear doesn’t stop them – or you – from thinking big and taking action.

Why Think Big?

If you set your goal to serve only a small group of people, you’ll probably never have serious opportunities to grow and develop. Growth and development is what makes the difference between regular small business owners and successful entrepreneurs. Try from the start to set a bigger vision for your business and the size it will be.Test your products and services with a small group of people, but aim for greatness. Your ambitions should be reflected in your web design, in your audacious

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