Direct mail still works, although it’s much more likely to direct recipients online these days, rather than to a bricks-and-mortar store, or the phone. US firm ExactTarget found that even young people, whom they had expected to show no interest in direct mail, admitted to having bought something after receiving direct mail about it. There are some other interesting findings about direct mail too.(more…)
Many businesses find it a lot harder to sell high end products and services online than through brick-and-mortar shops. Usually, the more expensive the product and the service, the longer it will take for the customer to make up his or her mind about it. Expect a lot of vacillation.(more…)
Jack Dyer, legend ex-AFL player once said 'It's no good being where the ball ain't'. I’d like to suggest, as a entrepreneur it’s no good being where the customers ain’t. This article will help you find more customers online.(more…)
When you’re wondering where to spend your marketing budget it can be helpful to clarify the plus and minus points of personal sales, and direct marketing. You may end up using a mix of both, but the question is, where does the balance of greatest benefit lie for your particular business? Here’s our list of personal versus direct marketing pros and cons to help you decide.(more…)
Did our previous post about direct mail engage your attention? Good, because there’s more to successful direct mailing than great copy, and eye-catching graphic design. Here are some practical tips you can use to help make direct mail a really effective business tool that says good things about your brand.(more…)
Lead nurturing is a vital element in business marketing. It’s about fostering relationships with potential customers, even if they are not yet looking to buy goods or services from you.(more…)
The more marketing channels you operate, the more opportunities there are to pick up new leads. Here’s how to use email to build customer relationships, promote awareness of your brand, and generate leads.(more…)
In the previous post, we talked about how to dip your toe into online marketing, in this post we’ll look at how you can take it to the next level.(more…)
Everyone is looking to get the most value out of their marketing, especially in the current economic climate. A lot goes into successful B2B marketing, and here are a couple of things we’ve learned that can help your marketing to be more effective.(more…)
It’s a great title isn’t it? Even if you don’t know who wrote the book (and it was Dale Carnegie by the way) the phrase has transcended its origins, and become a cultural icon. This book should be on every marketer’s reference shelf.(more…)
It takes a lot of courage for a business to offer a money back guarantee to its customers. Returns are bad enough, but refunds are something that few business can cope with. Nevertheless, the money back guarantee has become increasingly important in the online environment, and those businesses that offer it have only to gain.(more…)
‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,’ said Antoine de Saint-Exupery, and how right he was! It’s true not only for literature and art, but for marketing as well, which come to think of it, has become an art.(more…)
Marketing has certainly come a long way in the last few years. And that’s largely due to the following seven concepts that changed the marketing world.(more…)
You’re a marketer and you’ve just written a stack of great promotional leaflets. You give them to the postman and he distributes them. Most of them are never read because they are sent to vacant addresses or to people who are no longer interested in what you have to offer. Of the thousands sent out, maybe you get a couple of tyre kickers and that’s it. How can you make sure that won’t happen again?(more…)
