If it is to provide a reasonable return on your investment, email marketing needs just as much care as any other marketing activity. The touchstones for successful email marketing include consistency, clarity and professionalism (even if the tone is informal, the presentation should be professional). Here are our tips for better direct marketing emails.(more…)
When planning your branding, advertising, and marketing campaigns it’s a good idea to start from the assumption that nobody cares about your business, and that you really have to offer something special to attract attention. Otherwise you run the risk of using strategies will simply bore your customers to tears.(more…)
Tradies don’t always take online marketing seriously. They have their network of local customers and they stick to that, only occasionally taking the trouble to advertise their services locally.(more…)
Is direct mail old hat? We don’t think so. US market research company ExactTarget reported that 65% of the people it surveyed who had received direct mail had made a purchase, or had subsequently engaged in a different marketing channel related to that business - so direct mail has life in it yet. Nevertheless, direct mail has been around for a while, and it can feel like hard work trying to come up with new ways to use it. Here are three strategies that might help your direct mail campaigns, without breaking the bank.(more…)
Generating leads online can be a challenge for many businesses in today’s tough online marketing environment. Businesses that succeed keep on at it and don’t let themselves be discouraged by an initial lack of results.
Offer incentives
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Good call to action page design increases conversions and sign-ups considerably, which is why you really need to take the time to optimise your landing pages and even your general business website. Here are some tips that will help you do this, quickly and effectively.(more…)
Direct mail has been an effective way to drive sales for many businesses. Direct mail tends to have a high conversion rate. For this reason, as an internet marketers you can ‘borrow’ many strategies to drive more visitors to your website and increase your sales online. Let’s look at some direct mail trends that will help you to do just that.(more…)
How much you earn with your website depends on the website traffic you get, as well as the conversion rates you have. It’s simple really. To make more money with your website you need to boost your website traffic, and increase website conversion rates. While it’s simple, neither of these are easy to do if you don’t know what you are doing.(more…)
They say around 90% of your website visitors are not ready to buy yet. They are just researching or browsing, much like someone does street shopping from shop to shop. For this reason, you find many websites trying to engage people that are not ready to buy in the hope that one day when they are ready they will remember you and come back.
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The elevator pitch or elevator speech is the short, concise, and convincing speech that you would make if you found yourself suddenly in the company of a potential customer or partner. The point of the elevator pitch is to make that person become interested in what you have to propose.(more…)
To whom do you market? 'The customer', you answer. But who is this 'customer'? A faceless purchaser you work so hard to please? How much do you really know about them? Is 'they’re always right' your mantra?(more…)
Business owners are generally passionate about what they have to offer. The problem is, often consumers are not so passionate. What makes one business succeed above the competition? What will make your product or service sell like hot cakes? Short Answer = Marketing!(more…)
In your business, you have undoubtedly dealt with a your fair share of criticism from customers. Sometimes the criticism has merit and is simply the customer’s way of making sure that they get the best possible result from your company. Other times, it seems as if the customer is just complaining for the sake of it and cannot be pleased by any of your efforts. Although it can make you want to scream at times, it is imperative to your business that you learn the most efficient methods for dealing with your clients’ criticism so that both you and they are happy with the end result. Though it may seem impossible at times, it IS possible to deal with your customer’s critical comments if you take a systematic approach.Read moreNo Comments
A bigger business is better than a smaller one right? They will get the work done faster and do a better job since they have more resources than a smaller business. Oh really?(more…)
