I recently read this blog post and it got me thinking about customer-centric companies and website design.Becoming a customer-centric business is the only way to succeed online in a competitive marketplace. Always consider the benefits of your product or service, not just the features. Perhaps your market is interested in statistics and interesting facts. Maybe they engage best with interesting stories or testimonials. Whatever you do, your customers must be the priority in your website. It's about them, not you.
Category Archives: Web Design
This comprehensive blog will show small business owners and Entrepreneurs in Williamstown, how to market there businesses online!
Is Your Website Looking a Little Dated?
If you had an office that you neglected to take care of, before long it would be in need of repairs, and a clean up. If left long enough, it would probably end up with broken windows and covered in graffiti! It certainly wouldn’t be an inviting and appealing place for clients and customers to visit. It’s really not that much different for a website. Building a website and then failing to maintain it is likely to end up losing you business. (more…)
Could a One Page Website Suit Your Business?
Small business owners in Melbourne who need to have a website developed may find a viable solution in single page website design. One page websites can provide business owners with an option for showcasing their work and providing their contact details, without having to go to the trouble of building more complex (and possibly more costly) websites. They also provide users with a website that is easy to use, navigate and respond to. (more…)
Stop Dreaming and Start Growing Online
Since the first business website saw the light of day, design has been an important part of online success. When working on web design your web developers need to understand the importance of not only graphic design but:
- How your visitors read online content
- How your visitors interact with your website
- How search engines will view your website
- How to get your visitors to respond to your call to action
The Creative and Content Balancing Act
While graphics are an important element in any profit pulling website development they can hinder the website performance if they are not done well. It’s important that the graphic designer chosen for web development understands how to make the website attractive to both search engines and humans who will view it. Some web developers are great on the graphic design, othersWebsites that Build Brands and Generate Profit
All businesses should have a professionally designed website that is easy to use, well-structured and presents their brand in the best possible light. Generally, most entrepreneurial business owners want a website that provides compelling content and builds rapport with your business and trust with your brand. More that all of this, the purpose for every entrepreneur's website is to generate profit either by selling products or services or by creating leads. (more…)
Another Successful Project for Bianco Consulting
Over the years Omnific Design has worked with Geelong company, Bianco Consulting to produce print based marketing material and websites for their clients. Here's one of the websites designed and developed by Omnific Design as a 'back office' for Bianco Consulting.(more…)
Website Makeovers – Maximising the Bang for Your Buck
Rebuilding your website doesn’t have to be a costly, time-consuming, and stressful affair. Problems arise when you tackle it without having a plan. To rebuild your website successfully you must identify those areas that are mostly in need of improvement, and take care of them.(more…)
One Page Website – Self Assessment Checklist
If you already have a webpage and are in the process of reviewing it, here are some questions you should ask yourself. If you are about to begin a new one page website these questions should also prove to be useful throughout the process.
Measuring your One Page Website Success
With a one page website, there are only a few key metrics that you need to monitor to understand how successful your online marketing strategy is:
- Unique Visitors
- Conversion Rate
- Traffic Sources
- Cost per Acquisition
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How to Attract Visitor to a One Page Website
It can be very difficult to get a one page website to rank highly in search engines. Search Engine Optimisation may not be the best way to attract visitors to this type of website. You could try Pay Per Click (PPC) such as Google Adwords, If you have created a very specific message then your PPC campaign should be very much in line with that message. By targeting very specific keywords related to your core message and writing an ad specifically for that message will mean you attract highly targeted visitors. This should give you the best possible response rate. As an added benefit, it will probably be cheaper per click than generic keywords and give you a better Return on Investment (ROI).
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How to Select a Melbourne Web Design Company
Whether you want to enhance your existing website or create a new one from scratch, you should choose a Melbourne web design company that’s professional, experienced, and affordable. Before you begin your search it’s important to understand that web design means so much more than aesthetics; it includes marketing, copywriting, search engine optimisation, programming, as well as tracking. The ideal Melbourne web design company you choose to work with should have a solid understanding of each of these aspects.(more…)
You’re a Gun Public Speaker
- You've got great knowledge
- You want more people able to access you
- You can only be in so many places
- You want to make more passive income
The Power of a One Page Website
There are a number of reasons businesses choose to launch a one page website. Often it’s due to budget restraints or it may be a short-term solution while a more in-depth website is being developed. Maybe its to target a small niche and sit separately to your regular, corporate website. Whatever the reason, let’s be perfectly clear… don’t underestimate the potential of a one page website. It may actually prove to be more effective for your business than a fully-fledged, multi-page website. One page that is effectively designed may be all your business needs to generate significantly more leads and sales.
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StrategyCo – Successful Website
Quite some time ago, Nicole Donegan from Melbourne based marketing, research and planning company, StrategyCo contact Omnific Design to develop their website.Since the launch of this website, Omnific Design have partnered with StrategyCo as a 'back office' web development team for a number of project. They have also referred many other clients directly to us. There is no better compliment than to receive ongoing referrals.www.strategyco.net
Taking Your Brand to the Next Level Online
“How can I take my brand to the next level online?” was a question I was asked recently. The simple answer: Invest in a new web design that better communicates your intended message to your audience. I am a web designer after all, what else would I suggest . hehehe (more…)