Keys to Cost-Efficient Web Design
Getting a good web design is essential for making your website a powerful marketing tool. Whether you are personally creating your web design or you are hiring a web designer to do it, you should consider several factors that may save you time and money.
Here are some keys to help you get a cost-efficient web design for your online business:
Clutter
A website’s design can make or break its success when it comes to popularity and functionality. Although people are becoming more and more tech-savvy when it comes to surfing the web nowadays, many of your web visitors may not be comfortable dealing with the digital world. When a web page is designed poorly so it appears cluttered, people find it confusing and it deters them from staying and checking out your business. Many make the mistake of attempting to offer a number of things all at once. This will actually drive many potential customers away. Keep the look and feel of your site simple, clean and to the point. Many people will appreciate this because they can quickly read and understand your message.
Pictures
Stay away from graphic design firms or web development firms that advise the use of many pictures. Although pictures can be powerful when used well, they will slow your site down and don’t perform as well as text on search engines. The larger the picture files on your site, the more it will slow down loading on browsers. Graphics are an important element of any web design. Make sure your graphics communicate your intended message to your target market and use them in conjunction with text. After all, people are searching for information and content.
Navigation
Avoid frustrating viewers of your site by using a simple, clear navigation system. A website with a simple navigation system doesn’t only provide ease of use for your web visitors, but is also cost effective. It is best if you have separate tabs for different topics on your website so it’s easy for your visitors to find the exact information they are looking for. If you are going to have a larger website with a lot of content, it would be helpful to have a search box available on each of your web pages. This way, if your site visitor is trying to locate particular information, all he needs to do is type in the words on the search box.
Text
Although you might have a desire to beautify your website with fancy text fonts, it is best to avoid them where possible. This will not only make it easier to read, it will also display correctly on all computers. When you use fancy fonts you may need to convert them to image so they display correctly, making the site slow and performing poorly in search engines.
You should also make sure you don’t use small sized fonts that may strain your visitors’ eyes when reading. While it might appear fine on your screen and with your eye sight, what about those with poor quality monitors or poor vision? Use regular-sized and simple fonts. The information you are providing is what matters most.
