Creating a Sales-Generating Website
If you own or run a Melbourne bricks and mortar store it’s likely you go to a lot of effort to make your shopfront look as attractive as possible. After all, window-dressing is important, and you want people to be drawn inside, to browse around, and to buy.
No doubt you also make sure that your shop sells what people actually want to buy, and that you provide the best in customer service. Window-dressing is useless if it’s not backed up with some real quality and substance.
A website these days is not unlike that window display. It needs to look attractive, and to encourage people to browse and buy. This requires having a sound website strategy in place – one that addresses the graphic design elements such as placement, colours, fonts, and graphics, and that also addresses the actual content behind these elements, and makes use of tracking and analytical tools to measure user responses.
It’s also important that the website is strongly user-centric. You must know your target audience and what drives them, and focus on providing what they are looking for. By following a few clear website design principles, it is possible to build and develop a website that maximises your ROI and generates sales for your business.
Tips for building a sales-generating website
- Have a clear value proposition for your website. For instance, your value proposition might be to offer the best quality product in your region, or to provide full turnaround of your service within two days. Whatever your proposition is, it needs to be determined at the outset and reflected throughout your website.
- Make the call-to-action very clear.
- De-clutter your site. Overloading a site is likely to send people packing! Communicate your message succinctly and clearly, and make your pages ‘spacious’.
- Provide guarantees. No matter how attractive your site, you need to back it up with action. Add testimonials, reviews or case studies to your website, and guarantees of customer satisfaction.
- Optimise your website for search engines. After all, you need people to notice your business in the first place!
- Optimise your website for mobile devices. With more and more people accessing the web on their smartphones and tablets, you don’t want to get left behind on this one.
- Make use of analytics tools. These help you to see what’s working well within your website and what isn’t. You can then test different strategies and layouts, and make strategic marketing decisions.
- Communicate a-plenty! These days to be successful, you need to be focused on building customer relationships. Engage with your existing and potential customers – they are the lifeblood of your business!
Unless you are a professional website designer, it’s a good idea to get a website design Williamstown company on board for these tasks, one where staff know and understand the psychology behind good design and have good business nous. Call us at Omnific Design for more information!
