Blog

Online Lead Generation for High End Products and Services

Posted on September 17, 2014 by Wes Towers in Marketing Melbourne

Many businesses find it a lot harder to sell high end products and services online than through brick-and-mortar shops. Usually, the more expensive the product and the service, the longer it will take for the customer to make up his or her mind about it. Expect a lot of vacillation.(more…)

What does a Graphic Designer Really Do?

Posted on September 10, 2014 by Wes Towers in Graphic Design Melbourne

It’s not uncommon for clients to arrive in our web design office in Williamstown with an unspoken assumption that all we do is make things look good. That’s certainly part of our mission, but did you know that a graphic designer is likely to have studied communication, sociology and the work of Socrates, as well as being skilled in the use of software-based design packages?Thought not.(more…)

Online Promotion Strategies to Grow Your Business

Posted on September 08, 2014 by Wes Towers in Content Marketing

Creating a successful online promotion strategy for your Melbourne business involves more than just developing a website, writing the occasional blog post and sharing information on social media. It requires being vigilant, strategic, and learning how to analyse your activities to ascertain what is working and what isn’t. (more…)

It’s No Good Being Where the Customers Ain’t

Posted on September 03, 2014 by Wes Towers in Marketing Melbourne

Jack Dyer, legend ex-AFL player once said 'It's no good being where the ball ain't'. I’d like to suggest, as a entrepreneur it’s no good being where the customers ain’t. This article will help you find more customers online.(more…)

Working With a Melbourne Graphic Designer

Posted on September 01, 2014 by Wes Towers in Graphic Design Melbourne

When hiring a Melbourne graphic designer for your website, it’s important that the process is a collaborative one. This applies to the various stages of the process – from the initial brief, at the draft stages and right through to project completion. Here are a few tips for working effectively with a graphic designer to get the results you want. (more…)

Website Makeovers – Maximising the Bang for Your Buck

Posted on August 27, 2014 by Wes Towers in Web Design

Rebuilding your website doesn’t have to be a costly, time-consuming, and stressful affair. Problems arise when you tackle it without having a plan. To rebuild your website successfully you must identify those areas that are mostly in need of improvement, and take care of them.(more…)

The Defining Features of a Brand

Posted on August 25, 2014 by Wes Towers in Branding & Logo Design

As a business owner, it’s important to create and develop a unique brand for your business. Your brand helps to define your business and give it a voice, provides a focal point, and helps to keep things running in the direction you want to go. It also helps to develop the ‘personality’ of the business – the characteristics that make your business distinctive. (more…)

Personal Sales vs. Direct Marketing – Which Suits Your Brand Personality?

Posted on August 20, 2014 by Wes Towers in Marketing Melbourne

When you’re wondering where to spend your marketing budget it can be helpful to clarify the plus and minus points of personal sales, and direct marketing. You may end up using a mix of both, but the question is, where does the balance of greatest benefit lie for your particular business? Here’s our list of personal versus direct marketing pros and cons to help you decide.(more…)

Sell your Brand Values – How to Succeed with Direct Mail

Posted on August 13, 2014 by Wes Towers in Marketing Melbourne

Did our previous post about direct mail engage your attention? Good, because there’s more to successful direct mailing than great copy, and eye-catching graphic design. Here are some practical tips you can use to help make direct mail a really effective business tool that says good things about your brand.(more…)

Making Your Internet Promotion Strategies Work for You

Posted on August 11, 2014 by Wes Towers in Content Marketing

There’s a lot of discussion these days about the importance of developing a good content marketing strategy, and creating top-quality content for SEO purposes and to give your audience a great experience with your business. You probably also hear a lot about how important it is to inject regular, fresh, relevant content into your site as part of your strategy. (more…)

Secrets to Meeting Web Design Deadlines

Posted on August 04, 2014 by Wes Towers in Graphic Design Melbourne

If you are running a business in Melbourne and you are in need of a graphic designer for a website, then deadlines are going to be uppermost in your mind. There are two secrets to making sure your project is delivered on time – preparation, and choosing a design service that recognises the importance of meeting project milestones. (more…)

Using a Blog to Highlight Brand Features

Posted on July 30, 2014 by Wes Towers in Content Marketing

When clients come to see us about marketing solutions, writing a regular blog is usually part of the discussions. A blog can help to build your brand identity, and highlight your brand features. But is it okay to use a blog to sell your goods or services directly? It’s an interesting question, and here’s our take on it.(more…)

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