Digital Marketing Blog | Online Marketing Melbourne

5 Tips For Making Profitable Case Study Videos

Posted on January 29, 2014 by Wes Towers in Content Marketing

Case study videos can help you turn your business successes into a magnet that draws new customers to you. More powerful than simple testimonials, case study videos highlight the value of your products and services, and show prospective customers how you can solve their problems. Here are some tips for making profitable case study videos that will make a lasting impression on your customers.(more…)

7 Marketing Concepts That Changed the World

Posted on January 22, 2014 by Wes Towers in Marketing Melbourne

Marketing has certainly come a long way in the last few years. And that’s largely due to the following seven concepts that changed the marketing world.(more…)

How Do You Engage Your Target Market Online?

Posted on January 15, 2014 by Wes Towers in Content Marketing

Simple Answer: Blog.Details Answer: It takes more than good writing or graphics to engage a target market. An article or blog post that’s excellently written yet lacks a compelling message or call to action will fail to have an impact on your audience. Some will read it, some may comment on it, some will share it, but your conversion rates and sales probably won’t increase as a result. Here’s how to fix that.(more…)

Become a Story Teller In Your Niche

Posted on January 01, 2014 by Wes Towers in Content Marketing

Everyone has a few stories to tell and blogging is the best online platform for telling those stories. Blogging is not just for young people, and it’s certainly not only for personal topics. It works extremely well as long as you don’t try to sell your readers all the time.(more…)

How B2Bs Can Get More from Their Marketing Database

Posted on December 25, 2013 by Wes Towers in Marketing Melbourne

You’re a marketer and you’ve just written a stack of great promotional leaflets. You give them to the postman and he distributes them. Most of them are never read because they are sent to vacant addresses or to people who are no longer interested in what you have to offer. Of the thousands sent out, maybe you get a couple of tyre kickers and that’s it. How can you make sure that won’t happen again?(more…)

Turbocharged Internet Marketing

Posted on December 18, 2013 by Wes Towers in Anti-Mainstream SEO

How can you turbocharge your marketing to get more impact without having to put in extra effort? By making more promises, by building new hopes, by introducing new mission statements? No. By clarifying and simplifying your existing campaign.(more…)

Killer Signage Design for Small Businesses

Posted on November 27, 2013 by Wes Towers in Graphic Design Melbourne

Today, most small businesses disregard entirely old school advertising with signs. ‘What’s the point of them?’ you might wonder. ‘We have the internet now.’ Businesses that do online and offline advertising and marketing have more chances to attract customers than businesses which limit themselves to just the online environment.(more…)

Better Direct Marketing Emails

Posted on November 20, 2013 by Wes Towers in Marketing Melbourne

If it is to provide a reasonable return on your investment, email marketing needs just as much care as any other marketing activity. The touchstones for successful email marketing include consistency, clarity and professionalism (even if the tone is informal, the presentation should be professional). Here are our tips for better direct marketing emails.(more…)

Is Your Business Boring Your Customers to Tears?

Posted on November 13, 2013 by Wes Towers in Marketing Melbourne

When planning your branding, advertising, and marketing campaigns it’s a good idea to start from the assumption that nobody cares about your business, and that you really have to offer something special to attract attention. Otherwise you run the risk of using strategies will simply bore your customers to tears.(more…)

Branding with Personality

Posted on November 06, 2013 by Wes Towers in Branding & Logo Design

When you understand your brand personality, you can use it to attract new customers and retain existing clients. Understanding your brand personality will enable you to select an appropriate style to reach your target market.(more…)

Online Marketing for Tradies

Posted on October 30, 2013 by Wes Towers in Marketing Melbourne

Tradies don’t always take online marketing seriously. They have their network of local customers and they stick to that, only occasionally taking the trouble to advertise their services locally.(more…)

Unconventional Thinking for Improved Direct Mail Results

Posted on October 23, 2013 by Wes Towers in Marketing Melbourne

Is direct mail old hat? We don’t think so. US market research company ExactTarget reported that 65% of the people it surveyed who had received direct mail had made a purchase, or had subsequently engaged in a different marketing channel related to that business - so direct mail has life in it yet. Nevertheless, direct mail has been around for a while, and it can feel like hard work trying to come up with new ways to use it. Here are three strategies that might help your direct mail campaigns, without breaking the bank.(more…)

How to Supercharge Online Lead Generation

Posted on October 16, 2013 by Wes Towers in Marketing Melbourne

Generating leads online can be a challenge for many businesses in today’s tough online marketing environment. Businesses that succeed keep on at it and don’t let themselves be discouraged by an initial lack of results. Offer incentives (more…)

Does Social Media Marketing Work?

Posted on October 09, 2013 by Wes Towers in Content Marketing

For some it does, for many it doesn’t. Big brands that already pour large sums into advertising, online and offline, use social media for branding and do it with great success. Of course they also use it to push their products, but they do this subtly, with little or no direct promotion. One of the biggest reasons they use it is for damage control. Hopefully as a small business you don’t have too many spot-fires in social media you need to deal with.(more…)

StrategyCo – Successful Website

Posted on October 02, 2013 by Wes Towers in Web Design

Quite some time ago, Nicole Donegan from Melbourne based marketing, research and planning company, StrategyCo contact Omnific Design to develop their website.Since the launch of this website, Omnific Design have partnered with StrategyCo as a 'back office' web development team for a number of project. They have also referred many other clients directly to us. There is no better compliment than to receive ongoing referrals.www.strategyco.net