Blog

Web Design for Business

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designer selection
According to figures released by the Australian Bureau of Statistics, just 43% of Australian businesses have a web presence. As experts in website design and website development in Williamstown, we think that’s an interesting statistic, especially in these days of consumers using the interest for everything from shopping, to finding a local plumber. If you’re a very traditional business dipping a toe into the online world for the first time, the place to start is with your very own website.(more…)

Web Design in the Williamstown Business Community

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williamstown business
Since moving to Williamstown late January, I have been surprised by the number of calls coming in from other local businesses looking for website design and development. There is a strong sense of community in Williamstown. Local businesses really want to support the local business community which is fantastic. We have worked from a number of other suburbs throughout Melbourne over the years (South Yarra, Richmond, Werribee, Tarneit and Footscray) and really love what is happening in Williamstown. It is evident small businesses here prefer to support other local businesses in the area.(more…)

5 Things Marketers Should Understand When Using Colour

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colour options
Colour has a psychological effect on the viewer. Warm colours excite, cool colours relax. When marketing, advertising and branding using graphic design, it’s crucial to choose colours that are not only beautiful and complement one another well, but that are also suitable for conveying the desired message, and are appropriate for the target audience.(more…)

What Entrepreneurs Must Know about Website Design

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melbourne entrepreneur
Most entrepreneurs understand their markets and their products or services well. They also know they need a powerful website strategy in order to be successful online. What only the web savvy entrepreneurs know is the website design, coding, message and search engine optimisation all need to work together seamlessly in order to create the best results.(more…)

The Breakthrough Website Formula

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profit growth
Having great technical skills for website development does not necessarily make a person an expert at putting together a working website that generates sales. There are many different aspects for building a successful website that go well beyond technical know-how. The web development industry in Melbourne has a lot of competition and finding the right providers requires some careful consideration. There are many different aspects of a website that need to be put together in the right way for your website to be a success.(more…)

Make Money with Your Website Using SEO, Web Design, and Social Media

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Money
How much you earn with your website depends on the website traffic you get, as well as the conversion rates you have. It’s simple really. To make more money with your website you need to boost your website traffic, and increase website conversion rates. While it’s simple, neither of these are easy to do if you don’t know what you are doing.(more…)

Dangerous Search Engine Optimisation

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seo trap
In the olden days of the search engines, which can literally mean months ago, you could still get away with building thousands of poor quality links and see an excellent improvement in your Search Engine Rankings. For this reason, many SEO gurus would basically spam the internet with junk content to create more backlinks to their customer’s websites. They would syndicate rubbish content, swap links with dodgy websites and use all sorts of deceptive ‘black hat’ SEO strategies.(more…)

Call to Action Powerhouse

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Call to Action
They say around 90% of your website visitors are not ready to buy yet. They are just researching or browsing, much like someone does street shopping from shop to shop. For this reason, you find many websites trying to engage people that are not ready to buy in the hope that one day when they are ready they will remember you and come back. (more…)
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