Digital Marketing Blog | Online Marketing Melbourne

Spam is for Sandwiches NOT Email Marketing

Posted on December 16, 2015 by Wes Towers in Newsletter Design

There’s still a large proportion of entrepreneurs online that have yet to tap into the power of email marketing and list building. One of the reasons why many are resistant to email marketing is the spammer tactics many email marketers implement.(more…)

Getting Started in Social Media Marketing

Posted on December 09, 2015 by Wes Towers in Content Marketing

Social media marketing has the great advantage of providing not only exposure, but also feedback. Feedback is crucial for any business.(more…)

Happy Science: Marketing Lessons Learnt from a Melbourne Cult

Posted on December 02, 2015 by Wes Towers in Standpoint

If you have read my book, The Simple Manifesto, you'll know I'm curious about cults and what makes them successful, despite their (often) bizarre belief systems. In the book I share how cult-like strategies can grow businesses. The Age recently ran a story about a controversial new religion, so I had to explore it further.(more…)

The Online Sales Formula

Posted on December 02, 2015 by Wes Towers in Web Design

To have an immediate impact on your visitors your website must reflect who you are and what you do. Most of all it must present a compelling reason why they should do business with you.(more…)

Are Apps the Next Website?

Posted on November 24, 2015 by Wes Towers in Web Design

There’s a school of thought floating around that suggests App’s are the “new” websites. Some are suggesting all small businesses will one day have an App of their own, just like it has become the norm for every small business to have a website. I disagree for a number of reasons. Read on…(more…)

Think Your Web Design is Exciting? This Algorithm Will Tell You

Posted on November 18, 2015 by Wes Towers in Web Design

I recently bumped into a startup’s website, that claimed it could instantly measure your website design clarity and how exciting it was. Berlin based technology company, EyeQuant is leading the way in this amazing new software. It got me intrigued so I contacted them to learn more.(more…)

When it all Get’s Too Much as an Entrepreneur

Posted on November 18, 2015 by Wes Towers in Entrepreneurs & Startups

As an entrepreneur you probably have high expectations of yourself, hoping to do everything on your own, and aspiring to keep a tight hold on your business. You’re determined! That’s good. But your determination to do everything on your own may be counterproductive. At some point you will have to ask for help.(more…)

Is Adam Goodes Good for David Jones?

Posted on November 11, 2015 by Wes Towers in Standpoint

It's been almost a month now since the announcement of Adam Goodes as "brand ambassador" for David Jones. Now that the dust has settled and the initial noise by the "booers" is over, has it been a good move for David Jones?(more…)

Sharing the Love on Skype

Posted on November 11, 2015 by Wes Towers in Content Marketing

Sharing interesting content online has become the norm for many website users and Skype now wants a piece of the action. The team at Microsoft have released a new “share” button for Skype users they hope that web developers will start to install on websites. It will be very similar to other share buttons that Facebook, Google+, Twitter and LinkedIn already use.(more…)

Putting the Fun Back in Website Functionality

Posted on November 11, 2015 by Wes Towers in Web Design

How do you engage your visitors online?

When it comes to website design many developers are torn between aesthetics and functionality, and a few are capable of delivering both. When you are designing a website you don’t have to choose between looking good or working well, as accomplishing both is a viable option. Provided the one working on your site has the knowledge and understanding of how to make a good looking website work the way it needs to work.(more…)

Australia’s Biggest Startup Conference Comes to Melbourne

Posted on November 04, 2015 by Wes Towers in Entrepreneurs & Startups

As a Melburnian I love it when we pinch great events from other cities around Australia. I’m particularly excited by the prospect of Melbourne taking over the biggest Aussie startup conference, SydStart. Of course, the name will need to change to “StartCon” to cleanse it from any reference to Sydney.(more…)

Why Entrepreneurs Are Like Lion Tamers?

Posted on November 04, 2015 by Wes Towers in Entrepreneurs & Startups

Whether you’re a new or seasoned entrepreneur, there probably have been days in your life when so many deadlines, customers, and commitments have come close to overwhelm you, like a pack of ferocious lions. Here’s how to defeat the lions.(more…)

Website Improvements to Increase Your Return on Investment (ROI)

Posted on October 29, 2015 by Wes Towers in Web Design

Websites can quickly become dated due to the fast paced nature of the online world. The design becomes stale, the content doesn’t align with how the business has evolved and the technology used isn’t suitable for the latest browsing trends (ie. Mobile phones). The good news is small business owners, marketers and entrepreneurs don’t usually need to start a brand new website that is time consuming and costly. Often an underperforming website is just a few small tweaks away from generating a far greater ROI.Don’t let a web developer convince or persuade you to buy a brand new ‘bells and whistles’ website that may not be in your best interest. At Omnific Design, we are happy to review your current website from a marketing, design and functionality standpoint and make recommendations based on our extensive

Melbourne Designer Shares 4 Secrets to Logo Design

Posted on October 28, 2015 by Wes Towers in Branding & Logo Design

If you operate a Melbourne based business and have ever wondered what exactly makes a logo effective, now you can finally discover the secret to effective logo design. (more…)

Google Game Changer: “RankBrain” – We love it!

Posted on October 27, 2015 by Wes Towers in Anti-Mainstream SEO, Content Marketing

Out there in the Search Engine Optimisation world, there's been a lot of talk about "RankBrain". It's putting dodgy, blackhat SEO companies into a tail-spin. It's becoming evident that their deceptive strategies that are designed to trick Search Engines into ranking a website higher will be far less effective.(more…)