Email Marketing and Auto-Responders for Life Coaches
Building relationships with clients and prospects is what makes any life coaching business. Having a great website is an important step towards your business success. The next step is to make the most out of the web visitors you are getting. There is no better way of doing this than sending out email newsletters. People visiting your website, who are interested in the information you are providing them, will often like to find out more.
If you have an email newsletter subscription offered on your website, you give them the option to find out more without having to contact you directly. Contacting you directly by phone or email can sometimes be ‘too hard’ or intimidating when the prospect is only wanting to window shop at this stage. An eNewsletter will allow you get in touch with you’re prospects regularly, feeding them information that will encourage them to know, like and trust you and eventually buy from you.
Will you offer a newsletter subscription form on your website?
How do you intend to use a newsletter to benefit your business?
What kind of information will you offer your subscribers?
How will this help them know you, like you and trust you?
Auto-Responder for Life Coaches
If creating a new email newsletter every month isn’t your cup of tea, perhaps an auto-responder series would be better for you. That way you can set it up and forget about it. This will give you the freedom to expand on your series of email newsletters by adding on new messages at a later stage when it is convenient for you. An auto-responder is an email marketing system that sends out your messages at intervals of your choice. A good auto-responder system will also be able to keep track of your subscribers and the sales that result from the emails sent.
How could you use an auto-responder for your business?
What kind of information could you send as an auto-responder series?
Would an auto-responder series suit your business better or a regular email newsletter? Why?
Lead Capture Forms for Life Coaches
Whether you plan to have an auto-responder series or a regular email newsletter, you should add a lead capture form to your website. This is usually done by adding a little piece of HTML code that you or your web programmer can cut and paste to your website. Place this form in an obvious position on your website, so your viewers will not miss it. To really get it working you should include an incentive for them to sign-up, this is known as an ethical bribe. As soon as people fill out the form on your site, all their details should automaticaly be saved on the email marketing system, thus building up your list of hot prospects. It’s basically a numbers game. The more subscribers the better, since it doesn’t take any more work to market to ten thousand subscribers as it does to ten.
Where would be the ideal place for your lead capture form?
What kind of incentive can you offer your target audience so they will subscribe?
How else could you encourage people to fill in your opt-in form?
To avoid running into trouble with SPAM laws, make sure your subscribers are ‘opt-in’ and can unsubscribe easily if they wish to. This kind of permission-based subscription will make sure you don’t become irritating to your prospects. It’s a good idea to send emails regularly so they don’t forget they actually requested the opt-in.
