Food and Website Design
As humans, we are attracted to food. It’s how we are designed. We seek out pleasure and survival – food can meet both these needs. Including images of food in your website is a subtle way to attract attention. As a marketing tool, images of food can be used effectively in order to grab attention, even if your product or service doesn’t have much to do with food at all.
For example, if you are photographing your boardroom, try a nice image with a fruit bowl or lollies in the middle of the boardroom table. We are naturally drawn to food and colour so this may help increase the number of people who are attracted to your website. It can also help to bring life to what could be a bland and boring image.
If you choose to use food in your website and any other marketing material, be aware of what kinds of food are most appropriate for your business. If you or your target market tend to be health conscious a fruit bowl may be more appropriate than lollies. Conversely, if you are marketing to kids or people not known to be health conscious, lollies might be a better fit for you.
If you are marketing to people who are likely to be vegetarian, or vegan you should take that into consideration too. If your company wishes to have a clean, fresh image, then healthy, fresh produce is probably most appropriate. If you are marketing to tradespeople with big appetites, then something more filling may be a better option. Think about your target market and what message you want to subconsciously send to them.
There may also be foods that tie in with your brand colours. If your logo features red, then maybe a bowl of beautiful red apples might work well. If green is used in your logo, then maybe a nice bunch of grapes could work. The small, subtle things in your website can have a big difference. Think creatively and always test and measure what you are experimenting with.
Have fun!
